Desserts and Rutabaga Sweets
DESSERTS AND PASTRY SHOP BUSINESS PLAN
MISSION
Rutabaga Sweets is a hospitality company dedicated to providing high-quality desserts in a comfortable atmosphere for clients who seek a fun "gourmet" experience outside restaurants. We intend to make enough profit to generate a fair return for our investors and to finance continued growth and development in quality products. We also maintain a friendly, fair, and creative work environment, which respects diversity, new ideas, and hard work.
PRODUCTS AND SERVICES
Rutabaga Sweets sells gourmet desserts coupled with exceptional customer service in a comforting atmosphere. Customers can dine-in and watch the chef create their dessert. We also offer carry-out to prepare our desserts at home or have a special cake for a celebration. And every month customers can join in the fun and take a cooking class taught by a Cordon Bleu trained chef.
We will also offer special promotions such as After School Cookie Club. Moms will be encouraged to bring in their children for milk and cookies they help prepare! Or moms can come in with friends for some relaxing time away during our Tea Time. And to promote Rutabaga Sweets as a choice for celebrating, we will offer a large table that can be reserved for parties.
COMPETITIVE EDGE
We are offering the customers a completely new experience and far higher quality product. No where else will they find a professional chef preparing gourmet desserts right in front of them. The amazing popularity of the Food Network is proof of the public's new-found interest in being a spectator in the kitchen.
MARKETING STRATEGY
Rutabaga Sweets' marketing strategy will be education of the consumer and subsequent word-of-mouth. We will become known as a unique dining experience as well as a superior pastry shop. Customers will be reached through fliers, newspaper advertisements and special holiday promotions.
Location will also play a crucial role in marketing and promotion. The
MISSION
Rutabaga Sweets is a hospitality company dedicated to providing high-quality desserts in a comfortable atmosphere for clients who seek a fun "gourmet" experience outside restaurants. We intend to make enough profit to generate a fair return for our investors and to finance continued growth and development in quality products. We also maintain a friendly, fair, and creative work environment, which respects diversity, new ideas, and hard work.
PRODUCTS AND SERVICES
Rutabaga Sweets sells gourmet desserts coupled with exceptional customer service in a comforting atmosphere. Customers can dine-in and watch the chef create their dessert. We also offer carry-out to prepare our desserts at home or have a special cake for a celebration. And every month customers can join in the fun and take a cooking class taught by a Cordon Bleu trained chef.
We will also offer special promotions such as After School Cookie Club. Moms will be encouraged to bring in their children for milk and cookies they help prepare! Or moms can come in with friends for some relaxing time away during our Tea Time. And to promote Rutabaga Sweets as a choice for celebrating, we will offer a large table that can be reserved for parties.
COMPETITIVE EDGE
We are offering the customers a completely new experience and far higher quality product. No where else will they find a professional chef preparing gourmet desserts right in front of them. The amazing popularity of the Food Network is proof of the public's new-found interest in being a spectator in the kitchen.
MARKETING STRATEGY
Rutabaga Sweets' marketing strategy will be education of the consumer and subsequent word-of-mouth. We will become known as a unique dining experience as well as a superior pastry shop. Customers will be reached through fliers, newspaper advertisements and special holiday promotions.
Location will also play a crucial role in marketing and promotion. The