details
A
FINAL PROJECT REPORT
ON
“ROLE OF SALES PROMOTION ON FMCG”
A Finaland Project report submitted in Partial Fulfillment of award of MMS/MBA Degree
PROJECT GUIDE:
PROF. RAJENDRA SIR
SUBMITTED BY:
HITESH NARAINI (R.NO-41)
SUBMITTED TO:
MIM
H &GHM INSTITUTE OF MANAGEMENT
ULHASNAGAR ( MUMBAI )
This is to certify that Mr. HITESH NARAINI the student of MMS/MBA 2nd year of H & GHM. Institute of , Ulhasnagar ( Mumbai ) have completed their Grand Project “Role of sales promotions in FMCG” in the year 2013-2014 in partial fulfillment of Mumbai University requirements for the award of the degree of Master of Business Administration.
Director Grand Project Guide Prof. Dr. Swati Sable Prof Rajendra Sir
Date:
PREFACE
In this age of globalization hyper competition has become a regular feature. Today the markets are no less then battlegrounds and one has to strive very hard for survival and growth.
Due to very rapid industrialization all over the world the demand for the managerial personnel and the administrative personnel has increased. The perfect study of Management involves both the theoretical as well as practical aspects. To survive in this highly competitive market “Practical Knowledge” is as relevant as the Theoretical.
The significance of MBA Degree is that the Theoretical aspects, which a student learns throughout the year in the class sessions, can be practically applied through different projects, which one undertakes. Keeping in tune with this doctrine, we have tried to apply theoretical
FINAL PROJECT REPORT
ON
“ROLE OF SALES PROMOTION ON FMCG”
A Finaland Project report submitted in Partial Fulfillment of award of MMS/MBA Degree
PROJECT GUIDE:
PROF. RAJENDRA SIR
SUBMITTED BY:
HITESH NARAINI (R.NO-41)
SUBMITTED TO:
MIM
H &GHM INSTITUTE OF MANAGEMENT
ULHASNAGAR ( MUMBAI )
This is to certify that Mr. HITESH NARAINI the student of MMS/MBA 2nd year of H & GHM. Institute of , Ulhasnagar ( Mumbai ) have completed their Grand Project “Role of sales promotions in FMCG” in the year 2013-2014 in partial fulfillment of Mumbai University requirements for the award of the degree of Master of Business Administration.
Director Grand Project Guide Prof. Dr. Swati Sable Prof Rajendra Sir
Date:
PREFACE
In this age of globalization hyper competition has become a regular feature. Today the markets are no less then battlegrounds and one has to strive very hard for survival and growth.
Due to very rapid industrialization all over the world the demand for the managerial personnel and the administrative personnel has increased. The perfect study of Management involves both the theoretical as well as practical aspects. To survive in this highly competitive market “Practical Knowledge” is as relevant as the Theoretical.
The significance of MBA Degree is that the Theoretical aspects, which a student learns throughout the year in the class sessions, can be practically applied through different projects, which one undertakes. Keeping in tune with this doctrine, we have tried to apply theoretical
Bibliography: 2. Cundiff W Edward & Still, Basic Marketing, Prentice Hall of India, 1968. 3. Philip Kotler & Gary Armstrong, Principles of Marketing, ed7, Prentice-Hall of India, New Delhi, 1997. 2. Aizenman & Joshua, Exchange Rate Flexibility, Volatility and Domestic and Foreign Direct Investment, IMF Staff Papers, Vol.39, No.4, 1992, p890-921.