Details About 4 P's
Cadbury PROJECT
Marketing
Cadbury
Cadbury Dairy Milk Chocolate
Submitted By :
Submitted To:
Acknowledgment
First of all I acknowledge the blessing of my Allah in helping me in my efforts; I would like to thank all of other helping hands who were with me to make this this project possible. I am also thankful to my senior friend Waseem Cheema MBA 4th who helps me to complete this project in a good manner and within the time period.
Mr. Shahzad who recently completed his MBA from NUML also help me to understand the pattern of this project. Executive Summary
The project which I choose is on Cadbury Company which made Confe ctionery items and different types of chocolate products.The product which I choose is Cadbury Dairy Milk Chocolate. Cadbury is a Multinational Company and its business is worldwide
This project covers the following topics:
The introduction and the history of the company, the customer driven marketing strategies of that company like ( market segmentation, targeting and positioning).
The project also covers the Four P’s of marketing (Product, Price, Place and Promotional strategies).
It also covers about the Positioning strategy like how company sets its positive position and in the minds of consumers. It also tells about logo, Slogans and about the target market of this product.
Introduction of Company Cadbury
Cadbury is a multinational company and the Cadbury dairy milk is a brand of chocolate which is made by Cadbury. Cadbury made different types of chocolates and other products which is sold in several countries around the world. It first sold its products in United States in 1905.
History
Cadbury’s started as a one man business, opened in 1984 by a Quaker, John Cadbury, which becomes nowadays Cadbury Limited, and now becomes the world’s largest
Marketing
Cadbury
Cadbury Dairy Milk Chocolate
Submitted By :
Submitted To:
Acknowledgment
First of all I acknowledge the blessing of my Allah in helping me in my efforts; I would like to thank all of other helping hands who were with me to make this this project possible. I am also thankful to my senior friend Waseem Cheema MBA 4th who helps me to complete this project in a good manner and within the time period.
Mr. Shahzad who recently completed his MBA from NUML also help me to understand the pattern of this project. Executive Summary
The project which I choose is on Cadbury Company which made Confe ctionery items and different types of chocolate products.The product which I choose is Cadbury Dairy Milk Chocolate. Cadbury is a Multinational Company and its business is worldwide
This project covers the following topics:
The introduction and the history of the company, the customer driven marketing strategies of that company like ( market segmentation, targeting and positioning).
The project also covers the Four P’s of marketing (Product, Price, Place and Promotional strategies).
It also covers about the Positioning strategy like how company sets its positive position and in the minds of consumers. It also tells about logo, Slogans and about the target market of this product.
Introduction of Company Cadbury
Cadbury is a multinational company and the Cadbury dairy milk is a brand of chocolate which is made by Cadbury. Cadbury made different types of chocolates and other products which is sold in several countries around the world. It first sold its products in United States in 1905.
History
Cadbury’s started as a one man business, opened in 1984 by a Quaker, John Cadbury, which becomes nowadays Cadbury Limited, and now becomes the world’s largest