Determine the Primary Activities and Secondary Activities of Your Organisation. Make a Conscious Decision on Whether Your Organization Should Compete by the Least Cost Strategy or the Product Differentiation Strategy. Determine the Cost Drivers of...

|Determine the primary activities and secondary activities of your organisation. Make a conscious|
|decision on whether your organization should compete by the least cost strategy or the product |
|differentiation strategy. Determine the cost drivers of the organisation. Provide strategic |
|suggestions on how your organization can use this information to compete. |
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|10/11/2008 |
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|NII ARMAH HAMMOND |

INTRODUCTION
A value chain defines the sequence of activities that add value to inputs directly or indirectly to create the product of an organisation. These activities are categorised into primary activities and secondary activities. Primary activities are the activities that directly create the product, its sale and transfer to the buyer as well as after-sales service. Secondary activities refer to the other activities that support the primary activities.
The organisation under review is Merchant Bank Ghana Limited (MBG). A limited liability company and a leading Bank in Accra, Ghana. It was incorporated in August 1971 and commenced business in March 1972 as the first merchant bank in Ghana.
MBG provides a comprehensive range of banking services to its customers and clients, using its worldwide network of correspondent banks and their agencies. The bank has two wholly owned specialised subsidiaries namely;
Merban Investment Holding Limited (MIHL) – Dealing in Funds/Portfolio Management, Money Market Operations, Investment Advisory Services, Trustee Services and Custodial as well as