BIS 320
University of Phoenix
Instructor: Cornell Perry
In this paper the writer will seek to respond to the questions designated for both scenarios. This paper will list typical fields for each type of data. Provide an example of two relationships that you need to track. This paper will also answer the questions of: Do you need a database system? If not, can Excel® handle the data and the output? What are the advantages and disadvantages? Would you use a personal database or an enterprise database? Explain your answer. Would a decision support system (DSS) be helpful? Explain your answer. When directing companies who work diligently with computer technology, it becomes increasingly imperative to have an adequate knowledge of the technology that is obtainable. This will allow those who have to manage information to make the most effective choice concerning what technology should be used for the company. In the two scenarios, making the best choices in technology allows the manager to best confer time and energy with superficially formidable responsibilities. For instance, in the first scenario, an marketing assistant of a consumer electronics company is asked to not only maintain the booths for various trade shows from beginning to end, but is also asked to ensure that there any issues that arise during the delivery of the products are resolved. First, it is important to realize what information should be maintained in order to best ensure that the tools that are used during the trade shows. In cases like these, it would be important to have a list that details what displays, equipment and booths are needed for specific trade shows, as well as when the displays, equipment, and booths should be shipped to the area and back. For example, if a trade show located in Tulsa, OK only needed one booth with one display in order to accommodate the space, it would be the job of the
References: Decision Support System. (2012). “Decision support system.” Retrieved from: http://www.decisionsupportsystem.info/ Middleton H. (2009). “Maintaining a relational vs. flat file marketing database.” Retrieved from: http://www.dbmarketing.com/articles/Art223.htm Charlene N. (2010). “Benefits of developing & maintaining a database.” Retrieved from: http://www.reviveprojects.com.au/blogs//2010/10/06/benefits-of-developing---maintaining-a-customer-database- Web Definition. (2012). “Enterprise data.” Retrieved from: www.dataclaritycorp.com/cognos-glossary.html