Dettol only
The soap market size is of Rs. 17 Billion in Pakistan
It is divided in two categories:
Beauty Soap (Lux, Capri, Dove etc.)
Anti Bacterial Soap (Lifebuoy, Safeguard, Dettol)
The share of Anti bacterial soaps is 49%
This segment has a value of Rs 8.3 billion
It has a annual volume turnover of 33700 tones
Antibacterial Soap Market is increasing by 7%
The overall soap market is growing by 10%
To capitalize on brand equity of Dettol, it should position its brand extensions well and Increase innovations.
It could very well use its image & equity of safety for products like anti bacterial deo spray, shaving gels, etc
Dettol’s benefits and features are very well received among the consumers, now it should move up towards the values and emotions in the brand value pyramid.
Dettol, has come up with new Dettol Re-energize soap with the freshness of orange and Dettol's trusted germ protection. The unique formulation not only protects you against germs but also leaves you feeling healthy, fresh and re-energized.
To capitalize on brand equity of Dettol, it should position its brand extensions well and Increase innovations.
It could very well use its image & equity of safety for products like anti bacterial deo spray, shaving gels, etc
Dettol’s benefits and features are very well received among the consumers, now it should move up towards the values and emotions in the brand value pyramid.
To capitalize on brand equity of Dettol, it should position its brand extensions well and Increase innovations.
It could very well use its image & equity of safety for products like anti bacterial deo spray, shaving gels, etc
Dettol’s benefits and features are very well received among the consumers, now it should move up towards the values and emotions in the brand value pyramid.
To capitalize on brand equity of Dettol, it should position its brand extensions well and Increase innovations.
It could very well use its image & equity of
It is divided in two categories:
Beauty Soap (Lux, Capri, Dove etc.)
Anti Bacterial Soap (Lifebuoy, Safeguard, Dettol)
The share of Anti bacterial soaps is 49%
This segment has a value of Rs 8.3 billion
It has a annual volume turnover of 33700 tones
Antibacterial Soap Market is increasing by 7%
The overall soap market is growing by 10%
To capitalize on brand equity of Dettol, it should position its brand extensions well and Increase innovations.
It could very well use its image & equity of safety for products like anti bacterial deo spray, shaving gels, etc
Dettol’s benefits and features are very well received among the consumers, now it should move up towards the values and emotions in the brand value pyramid.
Dettol, has come up with new Dettol Re-energize soap with the freshness of orange and Dettol's trusted germ protection. The unique formulation not only protects you against germs but also leaves you feeling healthy, fresh and re-energized.
To capitalize on brand equity of Dettol, it should position its brand extensions well and Increase innovations.
It could very well use its image & equity of safety for products like anti bacterial deo spray, shaving gels, etc
Dettol’s benefits and features are very well received among the consumers, now it should move up towards the values and emotions in the brand value pyramid.
To capitalize on brand equity of Dettol, it should position its brand extensions well and Increase innovations.
It could very well use its image & equity of safety for products like anti bacterial deo spray, shaving gels, etc
Dettol’s benefits and features are very well received among the consumers, now it should move up towards the values and emotions in the brand value pyramid.
To capitalize on brand equity of Dettol, it should position its brand extensions well and Increase innovations.
It could very well use its image & equity of