Prepared by: May thu Khin
Date: 28th of November, 2012
Address: 3/1310, Centre Road, Clayton south, VIC 3169, Melbourne, Australia
Phone: (03)95455688
The contents of this document are the property of Amara Restaurant Pty Ltd and cannot be copied, released or used for any purpose unless authorized by Amara Pty Ltd. All intellectual and property rights remain with the property holder.
Executive Summary
Amara Burmese & Thai restaurant is a fine dining restaurant, serving fast, healthy authentic Burmese and Thai cuisine to the local area.
Amara restaurant will be an upscale specializing in a combination of cuisines. The keys to success for Amara restaurant will be repeat business, an excellent location and its unique combination of two Asian cuisines.
Vision Statement
Five years from now, Amara Burmese & Thai restaurant will be rated as an awarded restaurant in Melbourne area by consistently providing the combination of perfectly prepared food and outstanding service that creates an extraordinary dining experience.
Mission Statement
Amara restaurant is a great place to eat, combining an exciting atmosphere with excellent, interesting food. The mission is not only to have great tasting food, but have efficient and friendly service because customer satisfaction is vital. We want to be the restaurant choice for all families and singles, young and old, male or female. Employee welfare will be equally important to our success. Everyone will be treated fairly and with utmost respect. We want our employees to feel a part of the success of Amara ‘s Restaurant. Happy employees make happy guests.
We will combine menu variety, atmosphere, ambience and a friendly staff to create a sense of 'place' in order to reach our goal of overall value in the dining experience. We want fair profits for the owners, and a rewarding place to work for the employees.
Business Concept
At this initial stage, Amara restaurant is a sole