Developing Concept of the Restaurant
Star Restaurant
www.starrestaurant.com
Table of Content
Introduction. 3
Developing a Concept 3
Feasibility study 4
Location: 4
Market: 4
Competition: 4
Trends of locality: 5
Business Plan 7
Restaurant concept description: 7
Market Study 7
Management team 8
Organizational Chart 9
Detailed cost of Restaurant 9
Source of finance 11
Operation strategy 11
Marketing strategy 11
Production plan 12
Service plan 12
Customer services 13
Types of menu 13
Business design and layout 15
Layout of the whole restaurant 15
Kitchen Layout 15
Restaurant and bar Layout 16
Party Hall layout 16
The Star restaurant will recruit: 17
Assistant Manager: 17
Executive chef: 18
Service persons and cooks 18
Driver 18
Sweeper 18
Receptionist: 18
Accountant: 18
Uniform of the Star Restaurant 19
Sample of Menu of Star restaurant 20
References 24 Introduction.
Restaurants plays a significant role in our lifestyle, and dining out is a favourite social activity. Everyone needs to eat, to enjoy good food and, perhaps, a wine in the company of friends and in pleasant surroundings is one of life’s pleasures. Eating out has become a way of life for families. Nowadays, a buoyant economy has given us higher disposable incomes, which allows more meals away from home.
The restaurant business is fun. A lot of people coming and going, lots of new faces and never get lonely. The business is always challenging because other restaurant owners are striving to attract our guests but with the right location, menu, atmosphere, and management, it continues to attract the market. The successful restaurant offers a high return on investment, one restaurant, then two, perhaps a small chain and then retire wealthy.
There are more than hundreds of restaurants in Bhutan and each year few restaurants open and few close or other just fades away. People contemplating opening a restaurant come from diverse backgrounds and bring with them a wealth of experience. However, there
www.starrestaurant.com
Table of Content
Introduction. 3
Developing a Concept 3
Feasibility study 4
Location: 4
Market: 4
Competition: 4
Trends of locality: 5
Business Plan 7
Restaurant concept description: 7
Market Study 7
Management team 8
Organizational Chart 9
Detailed cost of Restaurant 9
Source of finance 11
Operation strategy 11
Marketing strategy 11
Production plan 12
Service plan 12
Customer services 13
Types of menu 13
Business design and layout 15
Layout of the whole restaurant 15
Kitchen Layout 15
Restaurant and bar Layout 16
Party Hall layout 16
The Star restaurant will recruit: 17
Assistant Manager: 17
Executive chef: 18
Service persons and cooks 18
Driver 18
Sweeper 18
Receptionist: 18
Accountant: 18
Uniform of the Star Restaurant 19
Sample of Menu of Star restaurant 20
References 24 Introduction.
Restaurants plays a significant role in our lifestyle, and dining out is a favourite social activity. Everyone needs to eat, to enjoy good food and, perhaps, a wine in the company of friends and in pleasant surroundings is one of life’s pleasures. Eating out has become a way of life for families. Nowadays, a buoyant economy has given us higher disposable incomes, which allows more meals away from home.
The restaurant business is fun. A lot of people coming and going, lots of new faces and never get lonely. The business is always challenging because other restaurant owners are striving to attract our guests but with the right location, menu, atmosphere, and management, it continues to attract the market. The successful restaurant offers a high return on investment, one restaurant, then two, perhaps a small chain and then retire wealthy.
There are more than hundreds of restaurants in Bhutan and each year few restaurants open and few close or other just fades away. People contemplating opening a restaurant come from diverse backgrounds and bring with them a wealth of experience. However, there