Developing New Products and Services: Learning, Differentiation, and Innovation.
Case 1
Contents
The most important ten points in the book
FAD template applied in physical product- 3D Printing
FAD template applied in service product- Butler service in hospitality industry
What a small startup company can learn from this book
What an established, multi-billion dollar company can learn from this book
Summary
The most important ten points in the book
For chapter 1, technology life cycles and the product life cycles are used to understand the diffusion of technologies and products. From the cycles, people can know what is the difference between the products and process and can tracking which area are the products in. Meanwhile, the bridge can use as found that where the problems are in technology life cycles. It is helpful to understand your product in detail, and people can position their product or services business accurately. Technology updates day by day, the speed of renewing products are really fast. Finding where your products are and positioning new marketing strategy is so important in nowadays. From chapter 2 I learned that there are three approaches of price discrimination: Personalized pricing, versioning, and group pricing. Before I saw this theory, I always thinking that personalized pricing is a perfect price discrimination. It can use collaborative filtering to determine products. The second one is versioning price discrimination. The book gives us an example of versioning found in airline industry, which I totally understand this is a marketing method but also price discrimination. This makes me considering some of the apple store game app, when you played in some charge point, you must be charged if you want to continue playing the games. In some of games, you will be charged twice or more. The third one is group pricing. It happens a lot in our daily life. For instance, when you go to a museum or landmark spots, you may pay less if you have a student ID or over 65 years old. I believe
Contents
The most important ten points in the book
FAD template applied in physical product- 3D Printing
FAD template applied in service product- Butler service in hospitality industry
What a small startup company can learn from this book
What an established, multi-billion dollar company can learn from this book
Summary
The most important ten points in the book
For chapter 1, technology life cycles and the product life cycles are used to understand the diffusion of technologies and products. From the cycles, people can know what is the difference between the products and process and can tracking which area are the products in. Meanwhile, the bridge can use as found that where the problems are in technology life cycles. It is helpful to understand your product in detail, and people can position their product or services business accurately. Technology updates day by day, the speed of renewing products are really fast. Finding where your products are and positioning new marketing strategy is so important in nowadays. From chapter 2 I learned that there are three approaches of price discrimination: Personalized pricing, versioning, and group pricing. Before I saw this theory, I always thinking that personalized pricing is a perfect price discrimination. It can use collaborative filtering to determine products. The second one is versioning price discrimination. The book gives us an example of versioning found in airline industry, which I totally understand this is a marketing method but also price discrimination. This makes me considering some of the apple store game app, when you played in some charge point, you must be charged if you want to continue playing the games. In some of games, you will be charged twice or more. The third one is group pricing. It happens a lot in our daily life. For instance, when you go to a museum or landmark spots, you may pay less if you have a student ID or over 65 years old. I believe