Developing a Project Proposal on a New Product Development
Table of Contents
Table of contents……………………………………………………………………………………………1
Abstract…………………………………………………………………………………………………………2
Background……………………………………………………………………………………………………3
Project justification……………………………………………………………………………………….4
Project goal……………………………………………………………………………………………..…...6
Success Criteria……..………………………………………………………………………………………7
The project approach…………………………………………………………………………………….8
Risks, Assumptions, and Barriers of the Project………………………………………………9
The Project Activity Plan……………………………………………………………………………….14
The project resource plan……………………………………………………………………………...17
The project budget………………………………………………………………………………….…….19
Monitoring and Control..………………………………………………………………………………..22
Conclusions……………………………………………………………………………………………………23
Appendix……………………………………………………………………………………………………….24
ABSTRACT
Hotel Comfort is faced with a lot of competition which is harboring the realization of its major objectives: market share leadership and dominance, being at a competitive edge over competitors and achieving un-leveled growth in the Narok County.
This has occurred when a new market has been sported at an earlier stage before other competing firms have discovered it. Through marketing intelligence, the Hotel Comfort has discovered a new type of clientele arriving in the Maasai Mara National reserve in huge numbers. Generally, statistics from Kenya Tourism Board (KTB) indicates that guest arrivals in Reserve have increased tremendously! This is an opportunity that the management cannot afford to lose amidst the challenges and threats its facing.
The hotel leadership has had purchased a parcel of land in Maasai Mara National reserve together with a Lodge called Destination Lodge and has called upon the Marketing department to come up with a proposal on how these resources can be utilized.
The proposal plan clearly explains the development of the project from the 1st stage to the 3rd stage which is the last stage of the project. The project is
Table of contents……………………………………………………………………………………………1
Abstract…………………………………………………………………………………………………………2
Background……………………………………………………………………………………………………3
Project justification……………………………………………………………………………………….4
Project goal……………………………………………………………………………………………..…...6
Success Criteria……..………………………………………………………………………………………7
The project approach…………………………………………………………………………………….8
Risks, Assumptions, and Barriers of the Project………………………………………………9
The Project Activity Plan……………………………………………………………………………….14
The project resource plan……………………………………………………………………………...17
The project budget………………………………………………………………………………….…….19
Monitoring and Control..………………………………………………………………………………..22
Conclusions……………………………………………………………………………………………………23
Appendix……………………………………………………………………………………………………….24
ABSTRACT
Hotel Comfort is faced with a lot of competition which is harboring the realization of its major objectives: market share leadership and dominance, being at a competitive edge over competitors and achieving un-leveled growth in the Narok County.
This has occurred when a new market has been sported at an earlier stage before other competing firms have discovered it. Through marketing intelligence, the Hotel Comfort has discovered a new type of clientele arriving in the Maasai Mara National reserve in huge numbers. Generally, statistics from Kenya Tourism Board (KTB) indicates that guest arrivals in Reserve have increased tremendously! This is an opportunity that the management cannot afford to lose amidst the challenges and threats its facing.
The hotel leadership has had purchased a parcel of land in Maasai Mara National reserve together with a Lodge called Destination Lodge and has called upon the Marketing department to come up with a proposal on how these resources can be utilized.
The proposal plan clearly explains the development of the project from the 1st stage to the 3rd stage which is the last stage of the project. The project is