Development Ice Tropez Greece
GLOBAL MARKETING
ASSIGNMENT – 3rd December 2012
FLORIAN PROTOY
Introduction
I had chosen to export a new French product to Greece. The product is a cocktail, which came to life in Saint Tropez in the South of France. This sparkling wine cocktail is mainly based upon a rosé wine, mixed up with a flower of peach and carbonated water. The modern style bottle containing a refreshing drink, with an amazing touches of fruits flavours to embellish your senses. Ice Tropez is probably an interesting product for Greek consumers because the weather is very hot 80% per cent of the year. Moreover, there are lots of place in Athens where it’s possible to sell this product because Greek consumers go out every weekend.
Ice Tropez is a new product in France because Gregoire Chaix, the Bar du Port’s owner in Saint Tropez, created it 6 years a go.
Greece is a good country to sell Ice Tropez. In fact, the economic crisis is very hard in Greece but people continue to live as usual. There are lots of French people in
Athens and this kind of product is very interesting for this new market. Wine is an important part of Greek culture for over 4000 years. The ancient Greeks already knew the nutritional value of wine, which was part of their daily diet. Today, Greece is a producer of wines of limited size, but the market is changing.
I/ PRODUCT PRESENTATION
French is the fourth importer of Greece just after Germany (1st), Italy (2nd) and China
(3rd). Ice Tropez is a French brand and marketing / packaging is very important to sell lots of bottles.
Product is a cocktail created in Saint Tropez, with wine and natural white peach flavouring. Slightly sweet and sparkling, fresh and to be consumed without moderation, 6.5° of alcohol. A bottle signed exclusively by Christophe Pillet. There is also Ice Tropez light with 0% alcohol.
Packaging of Ice Tropez is very interesting because its look like a bottle of wine, and also a soda with a cap like a beer or
ASSIGNMENT – 3rd December 2012
FLORIAN PROTOY
Introduction
I had chosen to export a new French product to Greece. The product is a cocktail, which came to life in Saint Tropez in the South of France. This sparkling wine cocktail is mainly based upon a rosé wine, mixed up with a flower of peach and carbonated water. The modern style bottle containing a refreshing drink, with an amazing touches of fruits flavours to embellish your senses. Ice Tropez is probably an interesting product for Greek consumers because the weather is very hot 80% per cent of the year. Moreover, there are lots of place in Athens where it’s possible to sell this product because Greek consumers go out every weekend.
Ice Tropez is a new product in France because Gregoire Chaix, the Bar du Port’s owner in Saint Tropez, created it 6 years a go.
Greece is a good country to sell Ice Tropez. In fact, the economic crisis is very hard in Greece but people continue to live as usual. There are lots of French people in
Athens and this kind of product is very interesting for this new market. Wine is an important part of Greek culture for over 4000 years. The ancient Greeks already knew the nutritional value of wine, which was part of their daily diet. Today, Greece is a producer of wines of limited size, but the market is changing.
I/ PRODUCT PRESENTATION
French is the fourth importer of Greece just after Germany (1st), Italy (2nd) and China
(3rd). Ice Tropez is a French brand and marketing / packaging is very important to sell lots of bottles.
Product is a cocktail created in Saint Tropez, with wine and natural white peach flavouring. Slightly sweet and sparkling, fresh and to be consumed without moderation, 6.5° of alcohol. A bottle signed exclusively by Christophe Pillet. There is also Ice Tropez light with 0% alcohol.
Packaging of Ice Tropez is very interesting because its look like a bottle of wine, and also a soda with a cap like a beer or