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M A S T E R ' S T H E S I S
2008:099

Factors Influencing the Adoption of Internet Banking

Sara Naimi Baraghani

Luleå University of Technology

Master Thesis, Continuation Courses Marketing and e-commerce Department of Business Administration and Social Sciences Division of Industrial marketing and e-commerce

2008:099 - ISSN: 1653-0187 - ISRN: LTU-PB-EX--08/099--SE MASTER’S THESIS

Factors Influencing the Adoption of Internet Banking

Supervisors: Dr. Seyed Hessameddin Zegordi Dr. Mohammed Khalifa

Prepared by: Sara Naimi Baraghani 836831026

Tarbiat Modares University Faculty of Engineering Department of Industrial Engineering

Lulea University of Technology Division of Industrial Marketing and E–Commerce

Joint MSc PROGRAM IN MARKETING AND ELECTRONIC COMMERCE

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2007 Abstract

This thesis reports the findings of a study issues concerning the adoption of internet banking in Iran. This study investigates costumers’ adoption within the context of Iran Internet Banking services and research framework is based on the extension of Technology Acceptance Model with Theory of Planned behavior and Trust.

Theory was developed to identify factors that would influence the adoption of Internet banking. The framework includes Attitude, subjective norm, Perceived behavioral control, Perceived

References: Table 2-1 Delivery platforms for electronic banking. Source: Adapted from Daniel, 1999 and Karjaluoto, 2003 .................................................................................. Table 3-1 Quantitative vs. Qualitative research. Source: Chisnal, 1997 .............. 61 Table 3-2 Relevant situation for different research strategies