1
Agenda
•
•
•
•
Introduction To Diageo
Performance Ambition / 6 Must do’s
Marketing excellence
Sustainability and Responsibility
2
purpose
dia-geo
The word Diageo comes from the Latin for day (dia) and the
Greek for world (geo). They take this to mean every day, everywhere, people celebrate with our brands.
This translates into the purpose, which is to celebrate life, every day, everywhere.
3
Who we are
•
A strong company, with outstanding brands and great people with products sold in over 180 markets around the world
•
Diageo has more than 20,000 talented people working to grow business and nurture brands. Diageo wants people to thrive and are committed to professional and personal development and to simply ensuring that Diageo is a great place to work
•
Today Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine.
4
Pride in their achievements
• Over 15 years, Diageo has created a track record of performance excellence – FTSE top 10 company by value
– In the top 5 of their peer group for total shareholder return
– Double digit earnings per share growth
– Exceeded growth ambitions on innovation and reserve
– Grown scotch business to £3bn net sales in F12
– Widely respected by external stakeholders
– 21 awards as one of the best places to work around the world last year
• Today, they are one of the most trusted and respected consumer products companies in the world
5
Outstanding collection of global drinks brands
Smirnoff
#1 premium vodka
Johnnie Walker
#1 Scotch
Guinness
#1 stout
Baileys
#1 liqueur
JεB
#5 Scotch
Captain Morgan
#2 in the rum category
Jose Cuervo
#1 tequila
Tanqueray
#1 imported gin in the US
Source: Impact Databank March 2011
6
The world’s leading premium drinks company
• World’s leading premium drinks company – outstanding brands and global reach
• 42% of business in the new high growth markets of the