Preview

Diamond Chemicals Plc (a): the Merseyside Project

Powerful Essays
Open Document
Open Document
1342 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Diamond Chemicals Plc (a): the Merseyside Project
Diamond Chemicals is a leading producer of polypropylene, the polymer used in a variety of products (ranging from medical products to packaging film, carpet fibers and automotive components) and is known for its strength and elasticity. Diamond Chemicals is producing polypropylene at Merseyside (England) and in Rotterdam (Netherlands). Both factories are identical in size, age and plant-design. They were both built in 1967. Merseyside production process is the production process that are old, the best semi-continuous and therefore has a total workforce of more than the plant competitors.
Since its establishment in 1967, Diamond Chemicals failed to jump in on opportunity and enhance their production process; for the way they produced chemicals was old, outdated and cost the plant far more than its competitors. Therefore Lucy Morris is being appointed to her post almost a year ago, proposed a £9 million expenditure plan as a solution. The solution is aimed at developing new methods for the production of polypropylene.
Capital-expenditure
Diamond Chemicals evaluate its capital-expenditure by four different categories.
(1) New product market, (2) product or market extension, (3) engineering efficiency or (4) safety for environment.
Merseyside Project goes under category (3) which is engineering efficiency. With this project comes some concerns and that is why evaluating capital expenditure proposals can become such a complicated scheme. With Merseyside categorized as an engineering efficiency, it needs to meet a few requirements.
The first one is impact on earnings per share (EPS). Whether this measure will have a positive effect or not. The additional EPS in this capital-expenditure will be approximately 0.1005. This means that the impact is positive.
Second is the payback time. Thus, how long time it will take to amortize the initial project outlay by calculating the free cash flow. For engineering efficiency projects, it should be within six years. This

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Caledonia Products

    • 632 Words
    • 3 Pages

    1. Why should Caledonia focus on project free cash flows as opposed to the accounting profits earned by the project when analyzing whether to undertake the project?…

    • 632 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Riordan Manufacturing strives to be the leader in using polymer materials to provide solutions to customer’s challenges. The main focus is to achieve and maintain reasonable profitability to assure that the financial and human capital is available for sustained growth. In order to obtain these goals Riordan Manufacturing will need to have a strong production plan.…

    • 1034 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Victoria Chemicals

    • 933 Words
    • 4 Pages

    Secondly, the proposal of this project is to increase production of Polypropylene and modifying the Merseyside plant would certainly increase production but there are several other factors to be considered in this project.…

    • 933 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    quiz1

    • 257 Words
    • 2 Pages

    During the introduction stage of the product lifecycle, the core product is likely to achieve a standard in a particular industry.…

    • 257 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Project A: Net present value is found by taking the original investment cost, $100,000 (that would be a negative amount since it's cash out the door), and then adding the present value of the annual cash inflows expected ($32,000 for 5 years at the required rate of return of 11%). You look up in the present value annuity table the factor for 5 years at 11%, which is 3.696, and multiply by 32,000 to get present value of expected cash inflows = $118,272. Net present value = $118,272 - $100,000 = $18,272 Payback period is the time that it takes a project to recover its initial cost from the revenue it generates. Payback period = Investment required / Net annual cash inflow = $100,000 / $32,000 = 3.125 years.…

    • 315 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Phb Chemistry

    • 319 Words
    • 2 Pages

    - Costly four times as much as polyethylene (it’s major competitor) – cheaper to produce necessary materials from petrochemical industry.…

    • 319 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Midterm 2 Package

    • 7278 Words
    • 30 Pages

    a) improve product quality b) increase production capacity c) extend product range § Adoption and dissemination…

    • 7278 Words
    • 30 Pages
    Powerful Essays
  • Good Essays

    Growth in EPS. Calculated as the average annual EPS contribution of the project over its entire economic life (15 years), the average annual addition to EPS of Merseyside and Rotterdam projects are GBP0.022 and GBP0.030 respectively, with a difference of GBP0.008.…

    • 812 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Patagonia Case Summary

    • 2979 Words
    • 12 Pages

    Increased importance of customer service 2. Appreciation of environmentally friendly products 3. Strong employee base/retention 4. Research and development 5. High quality products…

    • 2979 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    Victoria Chemical Plc (A)

    • 691 Words
    • 3 Pages

    Victoria Chemicals, a major company in the chemical industry, was the number one producer of polypropylene, a polymer used in various everyday items. Victoria Chemicals at the end of 2007 was in a financial slump and was under pressure to improve their financial performance. Due to this financial slump, Lucy Morris, the Plant Manager at Merseyside Works, proposed a GBP12 million project to help modernize the production line of polypropylene by remodeling and relocating tank-car unloading areas to streamline the process, refurbishing polymerization tanks to achieve higher pressures and throughput, and renovating the plant to increase energy savings and extrusion throughput. The predicted benefits of this project are there would be a lower energy requirement that equates to 1.25% of sales, a 7% increase in manufacturing throughput, and an increase in gross profit margin from 11.5% to 12.5%. There were some concerns over the project as well. The Transport Division projected they would need to spend GBP2 million with the project, and it should be included with the outlay of the project. The marketing department believed that this project would cause the Merseyside plant to cannibalize sales of the Rotterdam plant. The Treasury Staff believed that a hurdle rate of 7% should be used instead of 10%. The Assistant Manager believed that the production line of EPC, a product Victoria was the leading supplier, should be renovated as well.…

    • 691 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Marketing

    • 3647 Words
    • 24 Pages

    produce, what products engineering can design, and what the company itself can do best, has a(n) _____…

    • 3647 Words
    • 24 Pages
    Good Essays
  • Better Essays

    Victoria Chemicals

    • 788 Words
    • 4 Pages

    Victoria Chemicals is facing pressures from investors to improve its financial performances. The plant manager is currently considering whether to accept a GBP 12million initial outlay project to renovate its polypropylene production line at Merseyside plant. The benefit of the plant is the lower energy requirement of production and a greater manufacturing capacity.…

    • 788 Words
    • 4 Pages
    Better Essays
  • Better Essays

    Synthetic diamonds have always been a sought after item, mainly because of their price and rarity. However, their price and scarcity are totally artificial. The diamond seller DeBeers…

    • 1068 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Conflict Diamonds

    • 1086 Words
    • 5 Pages

    | During the late 1990s South African diamond product De Beers and other companies on the diamond industry discovered that some of the diamonds they were buying or selling came from groups who used the proceeds to finance brutal civil wars. In Sierra Leone, rebels took control of diamond mines by systematically chopping off the arms and hands of as many as 20,000 children, women and men until the diamond operations were turned over to them. Similarly events took place at diamond mines in Angola and the Democratic Republic of the Congo. About 4 million civilians have died in the civil wars financed by the diamonds. Anxious to avoid a consumer boycott of “conflict diamonds” DeBeers and other diamond companies in 2000 formed the World Diamond Council, a group made up of buyers and sellers of diamonds that pledged to use the “Kimberley Process” to track diamonds from the mine to the jewelry shop to ensure that diamonds they sold customers were “conflict-free”. However in 2004, Global Witness, a watch dog group, published “Broken Vows” a report of a survey it conducted which concluded that “83 percent of diamond companies surveyed are falling short on implementing the basic measures” of the 2000 agreement to keep conflict diamonds from getting mixed in with non-conflict diamonds.…

    • 1086 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Water versus Diamonds

    • 599 Words
    • 3 Pages

    Next, lets look at supply and demand for these 2 products. Water is highly demanded but also highly supplied. I can get a drink of water whenever I want at home or at the office and if I cannot wait to get a drink I can always stop at a gas station and purchase a bottle of water for $1.50. If the water supplier were to try to sell bottles of water to gas stations for $5 a bottle, consumers would not buy the product, and more than likely buy a substitute or competitors product. For diamonds we know that the supply is short but demand is relatively high. It’s worth noting that diamond suppliers do an incredible job of controlling the supply to keep that price as high as possible. The Law of Supply and Demand tells us that when…

    • 599 Words
    • 3 Pages
    Good Essays