Diamonds: A Girl’s Best Friend

Diamonds: A Girl’s Best Friend Advertisement is seen everywhere, twenty-four hours a day seven days a week; in commercials when we watch television, in billboards when we drive, in magazines when we read, in the radio when we listen to music, and even on our favorite internet sites when we surf the web. Advertising has created a society in which ads tell the consumer what to buy. They tell us what we need to buy because they are portraying cultural trends that our society today has learned to follow; ads are then doing the job for us by informing us of what those trends are. Advertisement encourages consumerism through the appeal of one’s emotion, logic, and ethics and like that consumers are bound to purchase products that will altogether give growth to the economy. The advertisement for Zales, The Diamond Store, found in the December 5, 2011 issue of Us Weekly uses diamonds representing water, a celebrity relaxing in a bathtub, and the phrase “Diamonds are a girl’s best friend” in order to persuade women who are conscious of their appearance and beauty and so in search of jewelry or men who want to acquire a valuable gift as jewelry for women to buy their new Jessica Simpson collection. Zales, The Diamond Store, has used Jessica Simpson as a spokesperson for its products. In the advertisement, she is naked since all she is wearing is a diamond necklace and is shown with her hair and make-up done. She is relaxing in a white bathtub filled with diamonds. The diamonds are white and shiny and her body is visible only from her shoulders up. Simpson is by herself and her right hand is delicately placed on the diamonds she is bathing in while her left hand is on the rim of her head, barely touching her hair. The ad portrays Simpson as facing forward, to display her full face. She has a serious and relaxed look and the setting is filled with dim lights and dull coloring of shades of gray, black, and white. At the corner of the ad, there is a picture of the different