Diesel Marketing Mix

Marketing Mix

Name:Rachel Scullion
Date of Submission: 28th March 2012
Module: Marketing practice

Table of Contents

Aim of the report
Introduction
Company background
Marketing mix
Product
o Product definition o Product categories o Product classification o Product life cycle o Branding o Packaging
Price
o Definition of price o Pricing strategies o Examples of products and prices o Pricing in comparison to competitors o Pricing discrepancies o Pricing methods
Place
o Definition of Place o Channels of distribution
Indirect and direct o Marketing channels o Intermediaries o Physical distribution
Promotion
o Definition of promotion o Steps in the marketing communication process o Promotional mix o Celebrity endorsement and sponsorship

Conclusions
Recommendations
Bibliography

Aim of the report

The aim of this report is to analyze the marketing mix of a company, using the following headings:
Introduction
Company background
Marketing mix
Product
o Product definition o Product categories o Product classification o Product life cycle o Branding o Packaging
Price
o Definition of price o Pricing strategies o Examples of products and prices o Pricing in comparison to competitors o Pricing discrepancies o Pricing methods
Place
o Definition of Place o Channels of distribution
Indirect and direct o Marketing channels o Intermediaries o Physical distribution
Promotion
o Definition of promotion o Steps in the marketing communication process o Promotional mix o Celebrity endorsement and sponsorship

Introduction

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