DIESEL SWOT
Bus 477 PROJECT OUTLINE
1. I BEGINNINGS: Setting the Stage
a. Introduction: describe company, industry, segment, product/service(s), business case…
b. Brief History: timeline highlighting important events in the firm’s development
c. Vision and Mission Statements
d. Strategic Question, with rationale, that will guide analysis and strategic recommendations
2. II EXTERNAL ANALYSIS: Identifying Opportunities and Threats
a. General Environment: United States Personal Care and Beauty Products Industry is defined by Euromonitor as “This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories, sun care and sets/kits”.1 The focus of this general environment will be on the skincare sector of the overall Personal Care and Beauty Products Industry. The skincare sector is comprised of facial care, body care, and dental floss.2
b. Macro Factors:
b.i. Demographic-
b.i.1. Opportunities:
b.i.1.a. The greying of the American consumer will increase the market for cosmetics and anti-aging products. There are currently 75 million baby boomers. 3
b.i.1.b. Men are consuming cosmetics and anti-aging products much more than they have historically.
b.i.1.b.i. American consumers spent $4.8 billion on men's grooming products in 2009. In 1997, the figure was half that -- $2.4 billion.
b.i.1.b.ii. The fastest growing men’s segment is skin care, which grew fivefold over the same period, from $40.9 million to $217 million.4
b.i.1.b.iii. Anti-agers sees the most dynamic performance, with 5% current value growth in 2012.5
b.i.1.b.iv.
b.i.1.c. According to the US Census Bureau, seniors, those of 65 years old, will make up 14.2% of the US population in 2014, an increase of 5.6% from 2012. With an aging population, the demand for anti-aging cosmetics will greatly increase.6
b.i.2. Threats:
b.i.2.a.
b.ii. Economic
b.ii.1. Opportunities:
b.ii.1.a.
1. I BEGINNINGS: Setting the Stage
a. Introduction: describe company, industry, segment, product/service(s), business case…
b. Brief History: timeline highlighting important events in the firm’s development
c. Vision and Mission Statements
d. Strategic Question, with rationale, that will guide analysis and strategic recommendations
2. II EXTERNAL ANALYSIS: Identifying Opportunities and Threats
a. General Environment: United States Personal Care and Beauty Products Industry is defined by Euromonitor as “This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories, sun care and sets/kits”.1 The focus of this general environment will be on the skincare sector of the overall Personal Care and Beauty Products Industry. The skincare sector is comprised of facial care, body care, and dental floss.2
b. Macro Factors:
b.i. Demographic-
b.i.1. Opportunities:
b.i.1.a. The greying of the American consumer will increase the market for cosmetics and anti-aging products. There are currently 75 million baby boomers. 3
b.i.1.b. Men are consuming cosmetics and anti-aging products much more than they have historically.
b.i.1.b.i. American consumers spent $4.8 billion on men's grooming products in 2009. In 1997, the figure was half that -- $2.4 billion.
b.i.1.b.ii. The fastest growing men’s segment is skin care, which grew fivefold over the same period, from $40.9 million to $217 million.4
b.i.1.b.iii. Anti-agers sees the most dynamic performance, with 5% current value growth in 2012.5
b.i.1.b.iv.
b.i.1.c. According to the US Census Bureau, seniors, those of 65 years old, will make up 14.2% of the US population in 2014, an increase of 5.6% from 2012. With an aging population, the demand for anti-aging cosmetics will greatly increase.6
b.i.2. Threats:
b.i.2.a.
b.ii. Economic
b.ii.1. Opportunities:
b.ii.1.a.