Diet Coke and Coca Cola
Unit: 9 CREATIVE PRODUCT PROMOTIONS
The role of Advertising and the media development of Coca cola
TABLE OF CONTENT PAGES Introduction 3 P3 and p4 4/14
Introduction In task 3 we had to select a product with a successful promotional campaign and describe the promotional campaign and why it can be considered a success then we needed to describe the role of advertising agencies and the media played in ensuring the success of this promotional campaign and as lastly describe the services offered by the advertising agency and how the organization and agency work together in the development of a successful promotional campaign and by task 4 we needed to explain the reasons behind the choice of media in a successful campaign.
Roles of advertising
Service offered
Coca cola uses really well-known advertising agencies for the advertisement of their Diet coke products like the Karl Lagerfeld commercial on their Diet coke this was a very expensive way of advertising, but they have high promotional budgets and in house resources. By making all this awesome commercial happened they use advertisement on magazines, television, billboards and posters and even online advertising this all happens in the advertisement agencies what designed all these commercials and together with all the staff members of Coca cola may later decide on whether to post the commercials online (to decide if the commercials are appropriate enough to air them)
Cost options
The coca cola company uses an agency as any other business does. Diet Coke (also known as 'Diet Coca-Cola ', Coca-Cola light or Coke light) is a sugar-free soft drink produced and distributed by The Coca-Cola Company. It was first introduced in the United States on August 9, 1982, as the first new brand since 1886 to use the Coca-Cola trademark. The
The role of Advertising and the media development of Coca cola
TABLE OF CONTENT PAGES Introduction 3 P3 and p4 4/14
Introduction In task 3 we had to select a product with a successful promotional campaign and describe the promotional campaign and why it can be considered a success then we needed to describe the role of advertising agencies and the media played in ensuring the success of this promotional campaign and as lastly describe the services offered by the advertising agency and how the organization and agency work together in the development of a successful promotional campaign and by task 4 we needed to explain the reasons behind the choice of media in a successful campaign.
Roles of advertising
Service offered
Coca cola uses really well-known advertising agencies for the advertisement of their Diet coke products like the Karl Lagerfeld commercial on their Diet coke this was a very expensive way of advertising, but they have high promotional budgets and in house resources. By making all this awesome commercial happened they use advertisement on magazines, television, billboards and posters and even online advertising this all happens in the advertisement agencies what designed all these commercials and together with all the staff members of Coca cola may later decide on whether to post the commercials online (to decide if the commercials are appropriate enough to air them)
Cost options
The coca cola company uses an agency as any other business does. Diet Coke (also known as 'Diet Coca-Cola ', Coca-Cola light or Coke light) is a sugar-free soft drink produced and distributed by The Coca-Cola Company. It was first introduced in the United States on August 9, 1982, as the first new brand since 1886 to use the Coca-Cola trademark. The