What is Internationalization? * Internationalization is the process of generalizing a product so that it can handle multiple languages and cultural conventions without the need for re-design. * Internationalization refers to economic relations among nation-states keeping sovereignty over their territory. * Internationalization is the process of leading to identifying and entering international markets.
* Merits * Export their product * Increase profit ratio * For business development * Possibility of accessing new technologies / information * Spreading business risk * Demerits * culture and language barriers * exchange rate fluctuations * religious beliefs * government regulations / policy on