Today, English is widely acknowledged as being the ‘lingua franca’ of the modern world. This phrase refers to the adoption of English as the ‘bridging’ language among communities to allow communication between people who do not speak the same language or dialect- making it the leader in education, research, tourism and the media. However, in recent years, new competitor languages have emerged to supersede English, particularly in multilingual contexts such as the Indian subcontinent.
After independence from the British empire …show more content…
The popularization of Hinglish has grabbed the attention of international companies such as Domino’s and Virgin Mobile and they have wasted no time in incorporating Hinglish into their ad campaigns in order to establish a connection with the consumers. These include, Domino’s ‘Hungry kya?’ (Hungry?) and Virgin Mobile's ‘Think Hatke’ (Think differently) slogans.
Hinglish also has deep roots in the Bollywood industry which has played a significant role in popularizing the language as well as introducing ‘hip’ combinations of the two vernaculars. Movie titles such as Dear Zindagi (Dear Life), Shaadi ke Side Effects (The Side Effects of Marriage), Jab We Met (When We Met) among others are evidence of this.
However, the language has seen its fair share of controversy from 2 opposing school of thoughts- the ‘purists’ who argue that the languages should be kept separate to avoid their corruption and other linguists who claim that such code-mixing is inevitable and must be accepted if it is to survive in a non-native …show more content…
Hinglish encourages freedom of expression, promotes the growth of Hindi and is a sign of globalization and cultural diversity which the Indian government endorses. Personally, I would go as far as to say that Hinglish is a major reason that has kept India relevant and pertinent in the current world. Global software, pharmaceutical and engineering firms have shown to give greater preference to Indian applicants compared to Asian applicants- Chinese, Korean, Japanese due to their better command over English, or rather Hinglish in many