Difference Between Kfc and Mcdonald's Dratt
Table of Contents
1. Introduction
With the improvement of living standards and the acceleration rhythm of life has encouraged more development of fast food consumption. Currently, fast food is increasingly being accepted by all, and gradually integrated into people’s lives in China.
The rise of the fast food industry and the rapid development of the Chinese economy is also a very compelling new phenomenon. KFC and McDonald’s fast food companies, the two well-known fast food companies in Chinese market, which was play an important role in Chinese Fast Food market. They attract customers through its good quality and excellent service in China. According to Mcknese consulting report( 2013), current McDonald's has more than 30,000 stores in more than121 countries with $40.63 billion turnover, its rank the top in the most valuable fast food brands worldwide in 2013. KFC has more than 11000 stores in more than 80 countries, and only rank the fourth in the most valuable fast food brands worldwide in 2013. However, as figure 1 shows that, KFC is the most powerful brands in China. In the Chinese market, KFC catch up momentum aggressive. The sales, the store numbers and the reputation in KFC are all overpass McDonald’s in China.
The question is that, what kind of reasons make the performance gaps appear between KFC and McDonald’s, especially in the critical Chinese market. That is to say, why KFC get more successful than the top global fast food company McDonald’s in Chinese market. Therefore, it is quite worth to research the competitive strategies between KFC and McDonald’s in China market. Furthermore, how KFC utilize its competitive advantages to development well than McDonald’s, which is the second reason for choosing this topic.
Meanwhile, the third reason for choose this topic, China is increasingly becoming the biggest potential fast food market in the 21st century, on the one hand because of the global economy in recent years, even the weak and slow growth
1. Introduction
With the improvement of living standards and the acceleration rhythm of life has encouraged more development of fast food consumption. Currently, fast food is increasingly being accepted by all, and gradually integrated into people’s lives in China.
The rise of the fast food industry and the rapid development of the Chinese economy is also a very compelling new phenomenon. KFC and McDonald’s fast food companies, the two well-known fast food companies in Chinese market, which was play an important role in Chinese Fast Food market. They attract customers through its good quality and excellent service in China. According to Mcknese consulting report( 2013), current McDonald's has more than 30,000 stores in more than121 countries with $40.63 billion turnover, its rank the top in the most valuable fast food brands worldwide in 2013. KFC has more than 11000 stores in more than 80 countries, and only rank the fourth in the most valuable fast food brands worldwide in 2013. However, as figure 1 shows that, KFC is the most powerful brands in China. In the Chinese market, KFC catch up momentum aggressive. The sales, the store numbers and the reputation in KFC are all overpass McDonald’s in China.
The question is that, what kind of reasons make the performance gaps appear between KFC and McDonald’s, especially in the critical Chinese market. That is to say, why KFC get more successful than the top global fast food company McDonald’s in Chinese market. Therefore, it is quite worth to research the competitive strategies between KFC and McDonald’s in China market. Furthermore, how KFC utilize its competitive advantages to development well than McDonald’s, which is the second reason for choosing this topic.
Meanwhile, the third reason for choose this topic, China is increasingly becoming the biggest potential fast food market in the 21st century, on the one hand because of the global economy in recent years, even the weak and slow growth