1. Introduction
With the development of globalization, the commercial activities between East and West has become one of the major lifeline almost dominated the world economy. Its representation can be attributed to the Japanese and U.S. economic and trade. As is well known, the United States is the superpower of the world, not only in military but also in economic. Japan is a small country, while considering the contribution to the world economic Japan still is a big country. So trade exchanges and business negotiations between these two countries is a systematic project because of different national culture, beliefs, values and norms. All of these differences may lead to some unpredictable issues in commercial activities if both side do not clearly know the difference. Japan is a typical oriental culture nurtured the country, while the United States is a combination of Western civilization itself nurtured the development of the United States set their own unique culture. These two contradictory business negotiations and cultural differences between countries and thus caused inconvenience to bring the negotiation process was affecting each other. Therefore, this progress report is going to discuss the differences between Japan and American, and try to give some suggested recommendations aimed to solve the problems in commercial activates.
2. Differences between Japan and American
2.1 national culture difference
As is known, Japan is an island country, ancient time was influenced by Chinese Confucian thought, formed a national unique isolation from outside environment. In the face of external human isolation, a self-defence will become more and more obvious and sensitive. It is in this case that they need to use a polite but not offend traditional methods of others to communicate with people. However, American history, it was only a few hundred years, but as one of the world's largest nation of immigrants, including the formation of the