Preview

Differences Between Mass Marketing and Niche Marketing

Satisfactory Essays
Open Document
Open Document
444 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Differences Between Mass Marketing and Niche Marketing
Differences between mass marketing and niche marketing

Niche marketing and mass marketing have many differences.
These are:

1. Mass marketing has to do with selling ordinary things to very large numbers of people at quite cheap prices. Businesses can get high volume sales but at a fairly low profit margin meaning that there is little difference between what it costs to make the product and what the business can sell for it. But in Niche marketing the marketers serve specialist consumers and this can give high profit margins. Small businesses are especially suited to niche marketing.

2. Niche marketing targets a smaller market in which there is a particular focus on which group the firm wishes to concentrate on. In most cases, niche marketing focuses on markets that are not reached by mainstream providers. On the other hand, mass marketing deals with big numbers and an even bigger community. If a mass marketer targets parents, a niche marketer will go smaller, targeting the more specific group of single parents.

3. In mass marketing, the focus is normally on attracting as many customers as possible. While in niche marketing it is all about getting that particular group of society to like your product.

4. Mass marketing uses expensive forms of media to reach out to the people. Mass marketing firms spend a lot of money on advertising on radio and television. As for niche marketing their budget is not wide enough to support mainstream media advertising. The most common way of advertising for them is through the internet. Examples would be through e-mails. They could also use magazine advertising but this would be on a very small scale such as trade journals.

5. Mass marketers focus on high sales at low prices while niche marketers focus on high sales at high prices. But most times the result is low sales at very high prices. In Niche marketing the product is tailor-made for customers while in Mass marketing the product is for the general public.

You May Also Find These Documents Helpful

  • Satisfactory Essays

    A mass market is a unsegmented market where products with mass appeal are sold e.g baked beans.…

    • 463 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    MKTG 3213 study guide

    • 1360 Words
    • 6 Pages

    Market segmentation: involves aggregating prospective buyer into group that (1) have common needs and (2) will respond similarly to a marketing action. Market segmentation are the relatively homogeneous groups of prospective buyers that result from the market segment process. Product differentiation is the strategy involves a firm using different marketing mix activities such as product features and advertising to help consumers perceive the product as being different and better than competing products.…

    • 1360 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Marketing involves identifying customer needs and requirements, and meeting these needs in a better way than competitors. In this way a company creates loyal customers. The starting point is to find out who potential customers are - not everyone will want what McDonald's has to offer. The people McDonald's identifies as likely customers are known as key audiences.…

    • 1127 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Marketing Plan

    • 1547 Words
    • 7 Pages

    My plan is to build specialized and customizable wagons and wheel barrows for decorative use. They can be used as gift baskets, or pieces for landscaping. The product is a new and neat idea for anyone attending a baby shower or a child’s birthday party. Because the product can be customizable by color and writing, the customer will have a many options to make their wagon or wheel barrow personal and special to them.…

    • 1547 Words
    • 7 Pages
    Good Essays
  • Powerful Essays

    Questions on Marketing

    • 1523 Words
    • 7 Pages

    The market develops from mass marketing and product-variety marketing to target marketing. In mass marketing, the seller mass produces, mass distributes and mass promotes one product to all buyers. At one time, Sony product only one type of television for the whole market, thus create hard selling. Product-variety marketing, the seller produces two or more products that have different features, styles, quality, sizes and so on. Later, Sony produced several of television sets with different screen sizes and outside frame (casing) colors. However, customers have different needs that change over time. Customers seek variety and change. Target market, the seller identifies market segments, selects one or more of them, and develops products and marketing mixes tailored to each. For example, the Sony Company now produces television sets for the home entertainment segment, the fashion segment, the convenience segment, and the technology enthusiasts. Target marketing can help sellers to find their marketing opportunities more efficiently. Sellers can develop the right product for each target market and adjust their prices, distribution channels and advertising to reach the target market efficiently. Instead of scattering their marketing efforts, they can focus on the buyers who have greater purchase interest. Segmenting the markets can help company make more profit as they know who they are target to, and what their needs and wants from them. Markets consist of buyers, and buyers differ in one or more ways. They may differ in their wants, resources, locations, buying attitudes and buying practices. Because buyers have unique needs and wants, each buyer in potentially a separate market. Ideally, then, a seller might design a separate marketing program for each buyer. However, most sellers face larger numbers of smaller buyers and do not find…

    • 1523 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Urban Outfitters

    • 653 Words
    • 3 Pages

    The three challenges Urban Outfitters had are getting their product/idea to “mass produce”, controlling debt, and handle situations where things in the market began to age out. A “niche” product is a product that is manufactured and marketed for specialized uses and different from other products. Three examples of “niche” products are used cloths, bohemian knickknack, and found objects. The advantages of a niche company are you have the opportunity to make your work more enjoyable and price. By targeting a specific group you don’t have to have a big generalized ad that can cost a fortune. Three reasons customers may pay more for exclusivity are quality, comfort, reputation. Niche players “chip away” at larger competitors’ base by creating a product that becomes successful in the market causing larger competitors to have to buy and sell their product through retail. Examples of niche players that have done this are Urban Outfitters, Apple, and Martha Stuart.…

    • 653 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Marketing is a concept most familiar as a consumer. However, marketing in the eyes of a business person can be seen as advancement or promotion. To a consumer marketing can be explained as a commercial, a magazine ad, billboards, etc. To a sales person marketing is a source of networking and self-promotion through branching out via social media outlets such as Facebook or Twitter. Marketing to most is simply the idea of selling on a large scale.…

    • 1226 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Mkt 421

    • 401 Words
    • 2 Pages

    Marketing is a means of introducing a brand new product, and effectively communicating its advantages to consumers. Marketing introduces a product, and allows consumers to see the latest trend. The more creative you are the better chance an organization has to sell their product.…

    • 401 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Cumberland Case

    • 1241 Words
    • 5 Pages

    Marketing Strategy: A sensible thing for the company to do is to use the niche strategy in order to place the product on the market. A Niche strategy will focus on a specific area of a service or a product. The advantage of using niche strategy is that it can focus on a specific niche that provides either a large volume of business or small volume with lucrative profit margins. The whole idea behind the niche strategy is that it targets those people who are interested in the type of product offered. In our case, by placing the CMI metal cushion pads as a niche, Cumberland Metal Industries has the potential of becoming a dominant player on the market.…

    • 1241 Words
    • 5 Pages
    Powerful Essays
  • Better Essays

    Tesco Marketing

    • 3543 Words
    • 15 Pages

    One area where the marketing function, and so the process of marketing planning, is crucial, because of the high level of competition, is the mass market. It is defined by the approach to advertising that attempts to reach every consumer, rather than targeting a particular market segment. A mass market strategy is effective for products that appeal to a broad cross-section of consumers, like aspirin or orange juice.…

    • 3543 Words
    • 15 Pages
    Better Essays
  • Good Essays

    P1 Unit 3 Business Btec

    • 1364 Words
    • 6 Pages

    Marketing means sorting out customers’ needs as well as finding the right product or service to make sure the needs are met. In doing so it will make sure the levels of sale would go up.…

    • 1364 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    Final

    • 873 Words
    • 4 Pages

    2. A market leader has the largest market share in the relevant product market. To remain dominant, the leader looks for ways to expand total market demand and attempts to protect and perhaps increase its current share. A market follower is a runner-up form willing to maintain its market share and not rock the boat. It can play the role of counterfeiter, cloner, imitator, or adapter. A market nicher serves small market segments not being served by larger firms. The key to nichemanship is specialization. Nichers develop offerings to fully meet a certain group of customers’ needs, commanding a premium…

    • 873 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Travel and Tourism

    • 3125 Words
    • 13 Pages

    Marketing is a type of management tool and is responsible for meeting customer requirements; marketing is about getting the right products to the right people in the right place at the right time at the right price using the right promotion; for example airline companies such as easy jet and ryanair will try and invest their time and money by finding out what different type of customers want from the companies by asking when they want to travel, what facilities they would prefer, which destinations would be more suitable for them and how much they would be willing to pay. Afterwards they would provide ways of letting customers know by using brochures, advertisements, newspapers, internet and posters.…

    • 3125 Words
    • 13 Pages
    Good Essays
  • Good Essays

    Mkt 421 Marketing Paper

    • 800 Words
    • 4 Pages

    Marketing is about identifying and meeting human and social needs. Marketing is about meeting needs profitability. Marketing management is considered to some as an art and science of choosing target markets and getting, maintain, and increasing customers thorough creating, delivering, and communicating superior customer value (Kotler & Keller, 2009). Marketing can also be the act of buying and selling in a market or the commercial functions involved in transferring goods from the producer to the consumer. Marketing are the activities that direct a flow of goods and services from the manufacturer to the customers or consumers (Answers.com, 2010).…

    • 800 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Student

    • 532 Words
    • 3 Pages

    Mass-merchandising – Appeals to a larger market at lower prices in an effort to have a greater turn-over of merchandise with higher sell volumes. An example of this would be Walmarts, super stores such as Target Superstore and Super-Kmart.…

    • 532 Words
    • 3 Pages
    Satisfactory Essays