Different Methods of Marketing
Part 1: Try to remember the billboards on your commute to work or school. How many do you think there are? Explain why you remembered any of them. Next time you are on that route, note how many billboards there actually are. Are they effective?
Billboards are one of the cheapest forms of advertising. Given the high traffic rates on many expressways, you can get a pretty good buy for a billboard on a cost per thousand (CPM) viewers basis (Hiam, 2007). Billboard and big poster signs are commonly used in high traffic areas in developed city with high competition specially in the USA where the billboards are used on manly all the business. It s almost impossible to not notice a billboard on roads or expressways, on my way home there s a lot of billboards that always trigger my attention, but the one I loved the most was one of the history channel, I guess because it was the tallest and brightest one, but one thing is that I always used to focus on it I don’ t know the reason but I still don t know it maybe it s because I love that channel and I recall a lot of image when I m focusing on it. I try to not see them and not paying attention to them but their images stays on my mind and helped me recall the businesses location just by the color of their signs .The use of billboards can have a very big impact on a business marketing, it s one of the fundamental part of any business, retail or services the billboard can help the customer located the location of the business or service.
PART 2 Car radio. Most of the young male and adults that owned a car usually have radio and will spend a good amount of money to improve the car sound system usually after their purchased they will spend couple more hundreds sometimes thousands dollars to get the sound they want for their car .So improving the radio and speaker to a different level in a car will have a huge impact on the sale specially by adding a promotion and using attracting commercial adds or using a new
Billboards are one of the cheapest forms of advertising. Given the high traffic rates on many expressways, you can get a pretty good buy for a billboard on a cost per thousand (CPM) viewers basis (Hiam, 2007). Billboard and big poster signs are commonly used in high traffic areas in developed city with high competition specially in the USA where the billboards are used on manly all the business. It s almost impossible to not notice a billboard on roads or expressways, on my way home there s a lot of billboards that always trigger my attention, but the one I loved the most was one of the history channel, I guess because it was the tallest and brightest one, but one thing is that I always used to focus on it I don’ t know the reason but I still don t know it maybe it s because I love that channel and I recall a lot of image when I m focusing on it. I try to not see them and not paying attention to them but their images stays on my mind and helped me recall the businesses location just by the color of their signs .The use of billboards can have a very big impact on a business marketing, it s one of the fundamental part of any business, retail or services the billboard can help the customer located the location of the business or service.
PART 2 Car radio. Most of the young male and adults that owned a car usually have radio and will spend a good amount of money to improve the car sound system usually after their purchased they will spend couple more hundreds sometimes thousands dollars to get the sound they want for their car .So improving the radio and speaker to a different level in a car will have a huge impact on the sale specially by adding a promotion and using attracting commercial adds or using a new
References: Hiam, A. (2007). Marketing. New Jersey: John Wiley & Sons, Inc.