A Research Study Presented to:
Professor Mirabelle Jordan-Engcoy
College of Business Administration
Silliman University
6200 Dumaguete City
In Partial Fulfillment of the requirements in the course Management 35
(Business Research)
Submitted by:
Jennibeth I. Alabata
Lera Mae G. Berlan
Jeanevieve G. Dana
Rosel Margarette Q. Erames
Jasper Jordan J. Fabe
Albritz B. Matta
Rizzel V. Martizano
Aljusar Lee B. Narita
John Rey C. Pagador
Cherry C. Quibedo
Jay Elora M. Villahermosa
TABLE OF CONTENTS
Title Page
Table of Contents i
Acknowledgement ii
Chapter 1: THE PROBLEM AND ITS SCOPE
ACKNOWLEDGMENT
The success of this research study would have not been made possible without the help of the people around us. We, the researchers would like to express our heartfelt gratitude to the following who have given their unending support, encouragement, and assistance to us:
To Dr. Mirabelle Jordan–Engcoy, our ever dearest adviser for unconditionally sharing her time and invaluable knowledge to us and for guiding us in completing this research study.
To our parents, for continuously giving us their never ending moral and financial support to pursue this endeavor.
To our friends and colleagues who never cease to help and inspire us all the way.
To the respondents who truthfully and patiently answered the questionnaires with full cooperation and without hesitations.
And above all, to our Almighty Father who has blessed us His miraculous gifts of wisdom, patience and perseverance, and for always guiding us throughout the making of this research study.
Once again, thank you very much!
CHAPTER 1: THE PROBLEM AND ITS SCOPE
Executive Summary The evolution of social networking sites (SNS) such as Facebook, Twitter, Friendster, Skype, Yahoo, YouTube and others has
Bibliography: Dumaguete City July __, 2011