Differentiation Strategy of Asian Paints
Corporate Strategy of Asian Paints
1 Identification of Industry Dynamics 7
1.1 Industry description 7 1.1.1 Industry Structure- Decorative: 8 1.1.2 Industry Structure-Industrial Paints: 9 1.1.3 Industry Characteristics: 10 1.1.4 Margins and Industry Attractiveness 10 1.1.5 Decorative Paints industry: Working capital intensive 13
1.2 Segmentation 14 1.2.1 Price based segments in architectural paints 15
1.3 Current Scenario 16 1.3.1 Market Size 16 1.3.2 Growth Rates 17 1.3.3 Manufacturing Bases & Capacities 18 1.3.4 Raw Materials 19 1.3.5 Backward integration 21 1.3.6 Distribution methods 22 1.3.7 Forward integration 23 1.3.8 Technology 23 1.3.9 Branding 24 1.3.10 Duty Structure 24
1.4 Porter’s Analysis 24 1.4.1 Substitutes 24 1.4.2 Threat of new entrants 25 1.4.3 Buyer’s power 25 1.4.4 Supplier’s power 26
1.5 Global Trends 26
1.6 Expected growth in each segment 30
1.7 Changes in segmentation 30
2 Identification of Competitors 32
2.1 Main Competitors 32
2.2 Identification of focus areas of competitors 34
2.3 Entry of Global Players, Recent Joint Venture agreements 34
2.4 Important brands of competitors 35
3 Key drivers of success 36
3.1 Key drivers in past, present and future for each of the three segments 36 3.1.1 Industrial Segment 36 3.1.2 Urban Decorative 38 3.1.3 Rural Decorative Segment 39
3.2 Other Factors 39 3.2.1 Branding 40 3.2.2 Inventory Management: 40
3.3 Drivers for growth of Industry 40
4 History of Asian Paints Ltd. 42
4.1 The initial years 42
4.2 Financing growth 42
4.3 Capacity expansion 42
4.4 Modernization 43
4.5 New Product Offerings 43
4.6 International Exposure 44
4.7 Colourworlds – A revolution in the paints industry 44
5 Historical strategies adopted by Asian Paints 45
5.1 Market Leadership through Distribution Excellence. 49
6 Asian Paints Performance Analysis 51
6.1 Financial
1 Identification of Industry Dynamics 7
1.1 Industry description 7 1.1.1 Industry Structure- Decorative: 8 1.1.2 Industry Structure-Industrial Paints: 9 1.1.3 Industry Characteristics: 10 1.1.4 Margins and Industry Attractiveness 10 1.1.5 Decorative Paints industry: Working capital intensive 13
1.2 Segmentation 14 1.2.1 Price based segments in architectural paints 15
1.3 Current Scenario 16 1.3.1 Market Size 16 1.3.2 Growth Rates 17 1.3.3 Manufacturing Bases & Capacities 18 1.3.4 Raw Materials 19 1.3.5 Backward integration 21 1.3.6 Distribution methods 22 1.3.7 Forward integration 23 1.3.8 Technology 23 1.3.9 Branding 24 1.3.10 Duty Structure 24
1.4 Porter’s Analysis 24 1.4.1 Substitutes 24 1.4.2 Threat of new entrants 25 1.4.3 Buyer’s power 25 1.4.4 Supplier’s power 26
1.5 Global Trends 26
1.6 Expected growth in each segment 30
1.7 Changes in segmentation 30
2 Identification of Competitors 32
2.1 Main Competitors 32
2.2 Identification of focus areas of competitors 34
2.3 Entry of Global Players, Recent Joint Venture agreements 34
2.4 Important brands of competitors 35
3 Key drivers of success 36
3.1 Key drivers in past, present and future for each of the three segments 36 3.1.1 Industrial Segment 36 3.1.2 Urban Decorative 38 3.1.3 Rural Decorative Segment 39
3.2 Other Factors 39 3.2.1 Branding 40 3.2.2 Inventory Management: 40
3.3 Drivers for growth of Industry 40
4 History of Asian Paints Ltd. 42
4.1 The initial years 42
4.2 Financing growth 42
4.3 Capacity expansion 42
4.4 Modernization 43
4.5 New Product Offerings 43
4.6 International Exposure 44
4.7 Colourworlds – A revolution in the paints industry 44
5 Historical strategies adopted by Asian Paints 45
5.1 Market Leadership through Distribution Excellence. 49
6 Asian Paints Performance Analysis 51
6.1 Financial