Diffusion of Innovation
“Diffusion of Innovations”
Assignment
Ya-Chuen,Yu (Jessica)
11/18/2012
Consumer Behavior
MKT620
Term 1 2012-2013
I certify that I am the author of this assignment. Any assistance I received in its preparation is fully acknowledged and disclosed within this document. I certify that I have not received help from any unauthorized persons.
I have cited any and all sources, both print and electronic, from which I have used data, ideas, or words, either quoted or paraphrased.
My cited sources are indicated within this document using APA citation style. I also certify that this assignment was prepared by me especially for the course as listed above.
1a. Product Chosen There are a few battery-powered electric jackets on the market today, but the downside of the stuff is most come with bulky heating insert with heavy batteries that are less than innovation. There is no denying that Columbia’s new electrically heated apparel will be accepted easily in the market, especially the countries which are sub-zero temperatures. The batteries included apparel rolls up the stage, and the feature of gear is a breakthrough in battery technology, not just a gimmicky. Omni-heat transmits from three pockets, one for each hand and an internal left chest pocket with hood (Hitchcock, 2010). The major part is the smart clothes will keep you warm, dry and toasty when winter time is coming.
b. Need it satisfies As we know, system availability plays an important in real time moment. The Omni-Heat Thermal Electric jacket is nice and lightweight due to the polytechnic fill, it does warm like one (Hitchcock, 2010). This outdoor gear, kind of have incredible price around $850 for jacket and $450 for glove, but you will find both of them really fit people’s needs when you get to used that. Here is a point, the batteries, which are rechargeable via AC adapter or any USB port, are thicker than an iPhone but a little bit smaller in size (Montgomery, 2011).They
Assignment
Ya-Chuen,Yu (Jessica)
11/18/2012
Consumer Behavior
MKT620
Term 1 2012-2013
I certify that I am the author of this assignment. Any assistance I received in its preparation is fully acknowledged and disclosed within this document. I certify that I have not received help from any unauthorized persons.
I have cited any and all sources, both print and electronic, from which I have used data, ideas, or words, either quoted or paraphrased.
My cited sources are indicated within this document using APA citation style. I also certify that this assignment was prepared by me especially for the course as listed above.
1a. Product Chosen There are a few battery-powered electric jackets on the market today, but the downside of the stuff is most come with bulky heating insert with heavy batteries that are less than innovation. There is no denying that Columbia’s new electrically heated apparel will be accepted easily in the market, especially the countries which are sub-zero temperatures. The batteries included apparel rolls up the stage, and the feature of gear is a breakthrough in battery technology, not just a gimmicky. Omni-heat transmits from three pockets, one for each hand and an internal left chest pocket with hood (Hitchcock, 2010). The major part is the smart clothes will keep you warm, dry and toasty when winter time is coming.
b. Need it satisfies As we know, system availability plays an important in real time moment. The Omni-Heat Thermal Electric jacket is nice and lightweight due to the polytechnic fill, it does warm like one (Hitchcock, 2010). This outdoor gear, kind of have incredible price around $850 for jacket and $450 for glove, but you will find both of them really fit people’s needs when you get to used that. Here is a point, the batteries, which are rechargeable via AC adapter or any USB port, are thicker than an iPhone but a little bit smaller in size (Montgomery, 2011).They
References: Anonymous. (2010, October 14). [Web log message]. Retrieved from http://nyskiblog.com/forums/ Anonymous Hitchcock, S. (2010, December 21). Columbia omni-heat technology review [Online forum comment]. Retrieved from http://www.upadowna.org/gear/review/columbia-omni-heat-technology Harrop, J Murph, D. (2011, March 04). Columbia omni-heat circuit breaker softshell electric / heated jacket review. Retrieved from http://www.digitaltrends.com/lifestyle/hands-on-with-the-columbia-omni-heat-thermal-electric-jacket/ MONTGOMERY , K Stern, J. (2010, November 4). Columbia rolls out omni-heat electric gloves, jackets and boots, batteries included. Retrieved from http://www.engadget.com/2010/11/04/columbia-rolls-out-omni-heat-electric-gloves-jackets-and-boots/ Siemers, E Scott, G. (2010). Gear review: Activheat freedom weightless rechargeable battery heated glove liners.Timesunion, Retrieved from http://blog.timesunion.com/outdoors/gear-review-activheat-freedom-weightless-rechargeable-battery-heated-glove-liners/2095/