Diffusion Simulation Game Case Study

Diffusion of innovations theory concepts that are represented in the Diffusion Simulation Game include progressive adoption stages, adopter types, opinion leaders, and gatekeepers (Lara, Myers, Frick, Aslan, & Michaelidou, 2010). The problem of how to best get people to adopt an innovation should be particularly familiar to those interested in technology start-ups. Perhaps a version of the game could be created to help people learn about diffusion of innovations theory in an entrepreneurial context.

References: Lara, M. A., Myers, R., Frick, T. W., Aslan, S., & Michaelidou, T. (2010). A design case: Developing an enhanced version of the Diffusion Simulation Game. International Journal of Designs for Learning, 1(1). Retrieved from https://www.indiana.edu/~tedfrick/
aDesignCaseIJDL2010.pdf