Case study: “ globalization of Komatsu: Digging out of trouble”
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Table of contents:
Executive summary………………………………………………………………………………… 3
1.0: growth strategies in different geographical locations…………………………..5
2.0: response t changing domestic and global market conditions……………….7
3.0: diversified top leadership ………………………………………………………………….9
4.0 competitive advantages……………………………………………………………………..10
5.0: future……………………………………………………………………………………………....14 Reference……………………………………………………………………………………………….18
Executive summary:
Komatsu Ltd is a Japan based multinational company established in May 13 1921.it main businesses are: Manufacture and sale of construction and mining equipment, utilities, forest machines and industrial machinery. The company founded by Maitaro Takeuchi in Osaka, Japan.
This report based on the given case ‘globalization of Komatsu: digging out of trouble’. Through the study of the case analyzing the growth strategies in different geographical locations why it succeed at times and fail at others? What were the implications for Komatsu’s management policies as they responded to changing domestic and global market conditions? Was a lake of a diversified top leadership inhibiting sustained growth in the global market, especially as it pushed further into emerging markets in Asia, Latin America and the Middle East? How could they ensure that Komatsu was the exception rather that the rule to the pattern of early domestic and export success followed by international stumbles and a continued struggle to compete globally?
This report review the strategy of Komatsu, and both corporate strategy that is the scope of the firm in terms of the industries and markets in which it competes. And business strategy, which is concerned with how the firm competes within a particular industry or market.
Through the internal analysis such as
Bibliography: Komatsu annual report Robert M. G (2009) contemporary strategy analysis 7edition Gary D, John G, Beverley L (2004) human resource management 2 edition Company information http://www.komatsu.com/CompanyInfo/profile/ on 24/08/11 http://www.komatsu.com/CompanyInfo/profile/outline/ http://www.komatsu.com/CompanyInfo/press/0n 24/08/2011 Diversity in leadership http://www.psychologytoday.com/blog/race-matters/201006/diversity-in-leadership 0n 24/08/2011 http://www.komatsu.com/CompanyInfo/csr/message/ on 05/09/2011 Value chain analysis http://www.mindtools.com/pages/article/newTMC_10.htm On 05/09/2011