DIGI
8.1 Product Life Cycle
Product is the primary and important element in the marketing mix. Every single of new product exists in the may pass through introduction, growth, maturity, and decline stages, which is the market Product Life Cycle.
Diagram 2
8.1.1 Introduction Stage
DiGi’s mobile broadband and wireless broadband are consider in the introduction stage. The reason is, comparing to others DiGi products DiGi mobile broadband and wireless broadband are still new to the consumers as DiGi launched the broadband in the recent years. Moreover, the concepts and features of DiGi mobile and wireless broadband for the consumers are not strong enough. In this stage, DiGi company can invest more on promotional costs and development costs of mobile and wireless broadband to offset all the profits.
8.1.2 Growth Stage
DiGi Smartphone Devices are in the growth stage which means that, the smartphone devices are attracting consumers to buy and led to increasing of sales. However, competitors such as maxis, celcom, u-mobile may join into the market due to profitable. So, in the growth stage, DiGi will make a lot smartphone device promotion in order to expand in the market share.
8.1.3 Maturity Stage
The product of DiGi Prepaid and postpaid are in the maturity stage as DiGi prepaid and postpaid were launched since 1995, DiGi established. The sales growth of DiGi Prepaid and Postpaid are slowing down due to the increasing of competitors and led into decreasing in profits. In this stage, DiGi have to improve the differentiation of products and improve the added value of DiGi Prepaid and Postpaid in order to consolidate the DiGi prepaid and postpaid’s market share.
8.1.4 Decline Stage
Fixed line telephony has moved into decline stage due to the main reason of consumers shift to other trends (mobile phone). In the decline stage, sales will not be increased even do on advertising for the products. Therefore, DiGi had cut down the fixed line
Product is the primary and important element in the marketing mix. Every single of new product exists in the may pass through introduction, growth, maturity, and decline stages, which is the market Product Life Cycle.
Diagram 2
8.1.1 Introduction Stage
DiGi’s mobile broadband and wireless broadband are consider in the introduction stage. The reason is, comparing to others DiGi products DiGi mobile broadband and wireless broadband are still new to the consumers as DiGi launched the broadband in the recent years. Moreover, the concepts and features of DiGi mobile and wireless broadband for the consumers are not strong enough. In this stage, DiGi company can invest more on promotional costs and development costs of mobile and wireless broadband to offset all the profits.
8.1.2 Growth Stage
DiGi Smartphone Devices are in the growth stage which means that, the smartphone devices are attracting consumers to buy and led to increasing of sales. However, competitors such as maxis, celcom, u-mobile may join into the market due to profitable. So, in the growth stage, DiGi will make a lot smartphone device promotion in order to expand in the market share.
8.1.3 Maturity Stage
The product of DiGi Prepaid and postpaid are in the maturity stage as DiGi prepaid and postpaid were launched since 1995, DiGi established. The sales growth of DiGi Prepaid and Postpaid are slowing down due to the increasing of competitors and led into decreasing in profits. In this stage, DiGi have to improve the differentiation of products and improve the added value of DiGi Prepaid and Postpaid in order to consolidate the DiGi prepaid and postpaid’s market share.
8.1.4 Decline Stage
Fixed line telephony has moved into decline stage due to the main reason of consumers shift to other trends (mobile phone). In the decline stage, sales will not be increased even do on advertising for the products. Therefore, DiGi had cut down the fixed line