Digital Marketing
Planning Template
1
Introduction
Digital marketing strategy
Day 1:
PLAN
Day 2:
REACH
Contents
Introduction.............................................................................................. 4
Day 3:
ACT
Welcome................................................................................................................................4
Some general advice to keep in mind when planning............................................................5
Creating a structure for your plan..........................................................................................5
ONE. PLAN: Create a digital marketing strategy.................................. 7
Day 4:
CONVERT
Opportunity: Review marketplace and set objectives............................................................7
Strategy: Create digital strategy.............................................................................................7
Action: Implement and manage digital marketing communications.......................................7
Using SOSTAC® planning......................................................................................................7
TWO. REACH: Grow your audience online........................................... 9
Day 5:
ENGAGE
Opportunity: Define your online audience potential...............................................................9
Strategy: Select the best communications options................................................................9
Action: Optimise your digital communications.......................................................................9
THREE. ACT: Encourage brand interactions and leads..................... 10
FOUR. CONVERT: Increase sales through optimisation................... 11
Opportunity: Review focus to increase conversion to sale ................................................. 11
Action: Manage continuous improvement of
1
Introduction
Digital marketing strategy
Day 1:
PLAN
Day 2:
REACH
Contents
Introduction.............................................................................................. 4
Day 3:
ACT
Welcome................................................................................................................................4
Some general advice to keep in mind when planning............................................................5
Creating a structure for your plan..........................................................................................5
ONE. PLAN: Create a digital marketing strategy.................................. 7
Day 4:
CONVERT
Opportunity: Review marketplace and set objectives............................................................7
Strategy: Create digital strategy.............................................................................................7
Action: Implement and manage digital marketing communications.......................................7
Using SOSTAC® planning......................................................................................................7
TWO. REACH: Grow your audience online........................................... 9
Day 5:
ENGAGE
Opportunity: Define your online audience potential...............................................................9
Strategy: Select the best communications options................................................................9
Action: Optimise your digital communications.......................................................................9
THREE. ACT: Encourage brand interactions and leads..................... 10
FOUR. CONVERT: Increase sales through optimisation................... 11
Opportunity: Review focus to increase conversion to sale ................................................. 11
Action: Manage continuous improvement of