Digital Marketing Assessment Ebook Silverpop
ULTIMATE GUIDE TO
ASSESSING YOUR DIGITAL
MARKETING PROGRAM
PAGE 2
CONTENTS
Introduction............................................................3
Technology and Skills.........................................16
Video: “Tips for Performing a Marketing Self-Assessment”............................... 3
Assessment Overview...............................................16
Target Market......................................................... 4
Skills Worksheet............................................................18
Assessment Overview................................................ 4
Technology and Skills Tip:
Develop a Center of Excellence .........................19
Worksheet......................................................................... 5
Technology Worksheet.............................................17
Target Market Tip: Develop a
Great Email Magnet..................................................... 6
Mobile Marketing................................................20
Pipeline.....................................................................7
Worksheet........................................................................21
Overview.............................................................................7
Mobile Tip: Look for New Ways to
Work Location Marketing into Your Mix........22
Worksheet......................................................................... 8
Assessment Overview............................................. 20
Pipeline Tip: Incorporate Nurtures into Your Digital Marketing Efforts..................... 9
Social Media......................................................... 23
Content...................................................................10
Social Media Worksheet..........................................24
Assessment Overview.............................................. 10
Social Tip: Strike the Right Balance Between
Promotional and Nonpromotional Posts...........25
ASSESSING YOUR DIGITAL
MARKETING PROGRAM
PAGE 2
CONTENTS
Introduction............................................................3
Technology and Skills.........................................16
Video: “Tips for Performing a Marketing Self-Assessment”............................... 3
Assessment Overview...............................................16
Target Market......................................................... 4
Skills Worksheet............................................................18
Assessment Overview................................................ 4
Technology and Skills Tip:
Develop a Center of Excellence .........................19
Worksheet......................................................................... 5
Technology Worksheet.............................................17
Target Market Tip: Develop a
Great Email Magnet..................................................... 6
Mobile Marketing................................................20
Pipeline.....................................................................7
Worksheet........................................................................21
Overview.............................................................................7
Mobile Tip: Look for New Ways to
Work Location Marketing into Your Mix........22
Worksheet......................................................................... 8
Assessment Overview............................................. 20
Pipeline Tip: Incorporate Nurtures into Your Digital Marketing Efforts..................... 9
Social Media......................................................... 23
Content...................................................................10
Social Media Worksheet..........................................24
Assessment Overview.............................................. 10
Social Tip: Strike the Right Balance Between
Promotional and Nonpromotional Posts...........25