Digital Marketing Planning
To: Marketing Manager From: Digital Marketing Coordinator Date: March 2013
Word count: 4,084
1
Campaign Tools
To: Marketing Manager From: Digital Marketing Coordinator Date: March 2013
2
Table of Contents
1.0 Executive Summary ..................................................................................................................... 4 2.0 Importance of digital marketing tools in acquiring, converting and retaining prospects .......4 3.0 Different types of digital marketing campaign tools evaluation.................................................5 3.1 SEO......................................................................................................................................5 3.2 On-site optimisation.............................................................................................................5 3.3 Paid Search Marketing: PPC...............................................................................................5 3.4 Email campaign...................................................................................................................5 3.5 Display Advertising............................................................................................................5 3.6 Social media marketing.......................................................................................................5 3.7 Affiliate Marketing..............................................................................................................5 3.8 Viral Marketing...................................................................................................................6 3.9 Mobile Marketing................................................................................................................6 3.10 Mobile Apps.................................................................................................................6 4.0 Recommended Acquisition Tool
Word count: 4,084
1
Campaign Tools
To: Marketing Manager From: Digital Marketing Coordinator Date: March 2013
2
Table of Contents
1.0 Executive Summary ..................................................................................................................... 4 2.0 Importance of digital marketing tools in acquiring, converting and retaining prospects .......4 3.0 Different types of digital marketing campaign tools evaluation.................................................5 3.1 SEO......................................................................................................................................5 3.2 On-site optimisation.............................................................................................................5 3.3 Paid Search Marketing: PPC...............................................................................................5 3.4 Email campaign...................................................................................................................5 3.5 Display Advertising............................................................................................................5 3.6 Social media marketing.......................................................................................................5 3.7 Affiliate Marketing..............................................................................................................5 3.8 Viral Marketing...................................................................................................................6 3.9 Mobile Marketing................................................................................................................6 3.10 Mobile Apps.................................................................................................................6 4.0 Recommended Acquisition Tool
Bibliography: Evans, M. (2009), 34 Ways to Use Youtube for Your Business [Online] Available from: 38 http://gigaom.com/2009/07/28/34-ways-to-use-youtube-for-business/ [Accessed: 5/1/2013] Facebook (2012) Building Essential Connections http://www.geekbusiness.com/2012/02/seo-vs-ppc-the-pros-and-cons-for-small-businesses/ [Accessed: 5/1/2013] Twitter (2012) The fastest, simplest way to stay close to everything you care about Wyatt, E. (2011) Why Conversion Rate is an Important Metric for Your Site. [Online] Available from: http://dailyseotip.com/why-conversion-rate-is-an-important-metric-for-your-site/1738/ [Accessed: 24/01/2013]