Digital Marketing Practices
Australian College of Marketing Digital Marketing Essentials CIM No.: 0000000000
A summary report over the current digital marketing practices that can benefit LaCorium Health
April 2013
‘I confirm that in forwarding this assignment for marking, I understand and have applied the CIM policies to word count, plagiarism and collusion for all tasks. This assignment is the result of my own independent work/investigation except otherwise stated. Other sources are acknowledged in the body of the text and/or bibliography is appended. The work that I have submitted has not previously been accepted in substance for any other award. I further confirm that I have not shared my work with other candidates.’
Australian College of Marketing Digital Marketing Essentials
CIM No.: 0000000000
Task 1 – Campaign Tools
Table of Contents
1. Introduction …………………………………………………………………………………………………………………………… 2. The key stages of a digital communications campaign ……………………………………………………………
2.1. Acquisition …………………………………………………………………………………………………………………… 2.2. Conversion …………………………………………………………………………………………………………………… 2.3. Retention …………………………………………………………………………………………………………………….. 2.4. How LaCorium
A summary report over the current digital marketing practices that can benefit LaCorium Health
April 2013
‘I confirm that in forwarding this assignment for marking, I understand and have applied the CIM policies to word count, plagiarism and collusion for all tasks. This assignment is the result of my own independent work/investigation except otherwise stated. Other sources are acknowledged in the body of the text and/or bibliography is appended. The work that I have submitted has not previously been accepted in substance for any other award. I further confirm that I have not shared my work with other candidates.’
Australian College of Marketing Digital Marketing Essentials
CIM No.: 0000000000
Task 1 – Campaign Tools
Table of Contents
1. Introduction …………………………………………………………………………………………………………………………… 2. The key stages of a digital communications campaign ……………………………………………………………
2.1. Acquisition …………………………………………………………………………………………………………………… 2.2. Conversion …………………………………………………………………………………………………………………… 2.3. Retention …………………………………………………………………………………………………………………….. 2.4. How LaCorium
References: V., 2002-‐2004. 2013) Meadows-‐Klue, D., 2008. (2012). Digital Leadership, 2011. ExactTarget, 2013.