Digital Marketing Strategy

Digital Marketing Strategy for Blob T-Shirts. 1. Introduction & summary of the business
Blob T-Shirts is an on-line business selling T-shirts with original designs created by Andy Walsh. Blob is a brightly coloured, humorous character with comical expressions aimed at a fun loving audience. The t-shirts are only available to purchase from an on-line store.

2. Company Objectives:
Overall goal: To establish Blob as a brand name by selling t-shirts with various Blob characters printed on the front. Having established a following for the brand, it is hoped that further merchandise will follow, for instance, mugs, key-rings or pencil cases.
Also a rollout of more designs and new t-shirt ideas. The brand should be developed to compete with all varieties of t-shirt that are currently available online.

Goals of digital marketing strategy:
Build awareness
Build trust
Build brand awareness
Create opportunities
Generate leads
Increase visitors to website
Increase customers
Make our Social Media Platforms a fun and cool place to be
Stand out from all competitors by developing a fresh and ever evolving approach to content posted online
Make the customer feel they have an input in the brand and are not just viewed as a source of profit

Set Key Performance Indicators for digital marketing strategy:
In 12 months’ time:
Get 1000 likes on Facebook
Have 1000 followers on Twitter
Increase website visitor conversion rate by 10%

3. Overview of target customers
Customers looking for an unusual t-shirt design;
People shopping for unusual gifts;
Fun loving individuals looking for clothes that show their humorous side;
Parents looking for a present for their teenage children;

4. List of competitors https://www.lolshirts.com/ http://www.threadless.com/ http://www.tshirthell.com

5. List of companies whose progress I’m benchmarking (companies I’d aspire to being as successful as)
Hairy Baby T-Shirts
Mr Tee T-Shirts