Digital Single-lens Reflex Camera and Nikon
Table of Contents
Introduction …………………………………………………………………. 2
Target Market …………………………………………………….…………. 2, 3
Product Strategy ……………………………………………………………. 4
Pricing Strategy …………………………………………………………….. 4, 5, 6
Place Strategy ………………………………………………………………. 6, 7
Promotion Strategy …………………………………………………………. 7, 8,9
Summary ……………………………………………………………………. 9
Appendix …………………………………………………………………… 10, 11, 12
Bibliography ………………………………………………………………... 13
Introduction
Company background
Nikon Corporation is well known for its cameras in consumer world, and it also produces film scanners, telescopes and binoculars, eyeglasses and ophthalmic equipment, microscopes, surveying equipment, precision equipment, and optical equipment. According to Nikon Corporation - Company Profile, Information, Business Description, History, Background Information on Nikon Corporation, “Nikon has also famous in the semiconductor industry by manufacturing integrated circuit exposure systems, or steppers, that etch circuitry onto wafers. The imaging products business of Nikon Corporation provides approximately 36 percent of total sales, while business segment secures nearly half of company sales. Operating as a member of the Mitsubishi keiretsu, or business group, Nikon spent 1999 and the early years of 2000 restructuring by adopting an in-house company system as well as an executive officer platform, spinning off various operations, and consolidating its holding companies in both the United States and Europe (Appendix 1).” http://www.referenceforbusiness.com/history2/9/Nikon-Corporation.html (accessed 11 17, 2011).
Product background and information
Nikon D90 is an upgraded product of D80 and it uses a 12.3-megapixed DX format CMOS sensor, which as good as that of D300. In addition, D90’s EXPPED processor was even better because Nikon improves D90’s shooting speed and photo quality. 4.5 / second continuous shooting speed and 3.0 inch with 920,000 pixel LCD screen is also the improvement of Nikon D90.
Introduction …………………………………………………………………. 2
Target Market …………………………………………………….…………. 2, 3
Product Strategy ……………………………………………………………. 4
Pricing Strategy …………………………………………………………….. 4, 5, 6
Place Strategy ………………………………………………………………. 6, 7
Promotion Strategy …………………………………………………………. 7, 8,9
Summary ……………………………………………………………………. 9
Appendix …………………………………………………………………… 10, 11, 12
Bibliography ………………………………………………………………... 13
Introduction
Company background
Nikon Corporation is well known for its cameras in consumer world, and it also produces film scanners, telescopes and binoculars, eyeglasses and ophthalmic equipment, microscopes, surveying equipment, precision equipment, and optical equipment. According to Nikon Corporation - Company Profile, Information, Business Description, History, Background Information on Nikon Corporation, “Nikon has also famous in the semiconductor industry by manufacturing integrated circuit exposure systems, or steppers, that etch circuitry onto wafers. The imaging products business of Nikon Corporation provides approximately 36 percent of total sales, while business segment secures nearly half of company sales. Operating as a member of the Mitsubishi keiretsu, or business group, Nikon spent 1999 and the early years of 2000 restructuring by adopting an in-house company system as well as an executive officer platform, spinning off various operations, and consolidating its holding companies in both the United States and Europe (Appendix 1).” http://www.referenceforbusiness.com/history2/9/Nikon-Corporation.html (accessed 11 17, 2011).
Product background and information
Nikon D90 is an upgraded product of D80 and it uses a 12.3-megapixed DX format CMOS sensor, which as good as that of D300. In addition, D90’s EXPPED processor was even better because Nikon improves D90’s shooting speed and photo quality. 4.5 / second continuous shooting speed and 3.0 inch with 920,000 pixel LCD screen is also the improvement of Nikon D90.
Bibliography: Blemall.com.Blemall.com. http://info.blemall.com/newsshow/417497.html (accessed 11 19, 2011). Canada Inc. Canon Fact Book. http://www.canon.com/about/library/pdf/canon_factbook.pdf (Accessed 11 22, 2011). Dpreview.com. Canon EOS 550D. http://www.dpreview.com/previews/canoneos550d/ (Accessed 11 16, 2011). Gordon Laing. CAMERA LABS. 2005-2011. http://www.cameralabs.com/reviews/Nikon_D90/ (Accessed 11 18, 2011). NeoEase. Daily Digital Camera News. 2008-2011. http://www.aperturedaily.com/canon-eos-550d-rebel-t2i-jackie-chan-edition/ (Accessed 11 18, 2011). Photoprice.ca. Photo equipment prices for Canadians. 2011. http://www.photoprice.ca/product/02949/Nikon-D90-with-18-105-VR-Kit-price.html (Accessed 11 21, 2011). Snapsort Inc. Snapsort. http://snapsort.com/cameras/Canon/EOS_550D/best-prices (Accessed 11 16, 2011). Tech.hexun.com. Canon EXPO 2011. http://tech.hexun.com/2011-05-20/129805414.html (accessed 11 21, 2011).