Organizational Effectiveness and Change
Submitted by:
Group 1
Contents:
S.No. Topic Page Number
1. About the company 2
2. Situations & Factors leading to Digital Six Sigma 4
3. Situations faced by China leading to CAMP 6
4. Steps taken for implementation of DSS 7
5. From the desk of Thomas Goodwin (Motorola) 9
6. Barriers and Resistance 10
7. Effectiveness of Motorola’s CAMP 13
8.
9. Effective of Digital Six Sigma Initiative at Motorola
References 14
15
About the Company
Motorola is a global leader in wireless and broadband communications technologies and related electronic products. It has significant operations in the UK employing approximately 2,400 people. It covers a number of businesses.
Started as The Galvin Manufacturing Corporation in Chicago in 1928. The firm’s first product was a battery eliminator, enabling radios to operate from mains electricity rather than expensive batteries. In the 1930s it produced car radios using the brand name 'Motorola'. The company later adopted Motorola as its name.
The company is now known around the world for innovation and leadership in wireless and broadband communications. Motorola's vision is of Seamless Mobility, which the company defines as helping users get and stay connected easily to the people, information, and entertainment that they want and need. The company does this by designing and delivering 'must have' products, 'must do' experiences and powerful networks.
Applying this vision to mobile phones, Motorola has gone beyond just enabling users to make voice calls or send text messages. Depending on the models chosen, users can:
• share music files between the user's PC and their phone
• play that music easily on stereo BluetoothTM headphones
• in the car - as well as being able to use the phone with a hands-free car kit, play music through the car stereo
• at home, play the music through your stereo system.
Motorola