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Dimas Perdana

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Dimas Perdana
BTEC HND
Assignment Cover Sheet

BTEC HND
Assignment Cover Sheet

a

PROGRAMME NAME | | STUDENT NAME / NO. | Dimas Perdana | TERM | TERM III-OCT12 | UNIT TITLE | MARKETING PRINCIPLES (QCF) | ASSIGNMENT TITLE | Assignment 1: Proposal of Student’s CompanyAssignment 2: Presentation of Host Company | ASSIGNMENT NO. | 1 & 2 | NAME OF ASSESSOR | Indri Puteri | SUBMISSION DEADLINE | 12th December 2012 | WORD COUNT | |

LEARNING OUTCOMES COVERED | ASSESSMENT CRITERIA COVERED | 1.1 – 1.2 | 1.1 – 1.2 | 2.1 – 2.5 | 2.1 – 2.5 | 3.1 – 3.5 | 3.1 – 3.5 | 4.1 – 4.3 | 4.1 – 4.3 | | | | | | |

I, __________________________ hereby confirm that this assignment is my own work and not copied or plagiarised from any source. I have referenced the sources from which information is obtained by me for this assignment.________________________________ _________________________Signature Date |

RECEIVED BY | QC | NAME OF ASSESSOR | | SIGNATURE | DATE / TIME | DATE | COMMENT |

Sugoi Bike Company

Marketing Principles (QCF)

Submitted by : Dimas Perdana
Submitted on December 12th 2012

1. Company Profile
Sugoi Bike Shop established on February 2010. In the beginning Sugoi Bike Shop was a clothes shop, the owner opened clothes shop for men and women at SCBD Sudirman. But the owners of Sugoi Bike Shop love to cycle. Every Sunday he and his family mornings go to Sudirman streets with their bike. And their bike were put in the clothes shop. One day many customers want to buy a bike which were put in the clothes shop; following that, the owner thought to open a bike shop because the owner wants people in Jakarta to use bicycle so that it promotes green environment.
The stakeholders at Sugoi are as follows: Zulfi Agustian and Dewi Ramayanti, the marketing manager is Dimas Perdana, Yanti is

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