The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.
A McDonald's restaurant is operated by franchisee, an affiliate, or the corporation itself. The corporation's revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald's revenues grew 27 %over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion.
I will be using the financial information of McDonald to generate my project. 1. To who is this report disseminated and how is this done?
This report disseminated to following:- * Employees * Shareholders * Managements * Investors * Board of director * Government
And this can be done by emails, newsletters, publishing in company magazines, post and by publishing on company websites. 1. Why do these people need the information contained in the annual report
Employees: - it is important that the employees know about the company annual reports of an organisation as it keeps them motivated by letting them know that their efforts helping the company to grow. Shareholders: - shareholders are biggest sources of raising funds for any company. Annual reports are intended to give shareholders and other interested people information about the company's activities and financial performance. Management: -the management needs to know about the company performance because they are the ones who establish future business, operational