Kebab's R Us is a company always striving to improve and gain a higher and greater market share. With our dedicated staff we were able to achieve all our major goals that were set out last year. These goals were to increase the number of kebabs sold throughout all caravans, to update 20% of caravans by replacing it with a new caravan and brand new catering equipment that was more efficient, to reduce our greenhouse gas emissions, to create a ‘mini sub kebab’ that could be catered for functions, to improve profits from $11.2 million to $12 million in the financial year ending 2014, to place leadership programs in place to help employees to be trained to become caravan managers and to stay injury free. Results over the last year have been quite positive, meeting all target goals have been a credit to all staff. Hard work and dedication had paid off once the yearly report came in which backed it up with evident numbers. Falling just short of the profit margin at $11.9 million is still a satisfactory result. These achieved goals are a credit to all staff and also to the senior management team for applying the S.M.A.R.T goals principle to reach each.
The letters of SMART each represent a meaning these are;
S- Specific
M- Measurable
A- Accountable
R- Realistic
T- Time Bound
Major goals for next year will be similar in terms of growth and profit. Important objectives of not losing any customers, providing kebabs of the highest quality possible, to reach those customers or to cater for a wider community. To update a further 20% of caravans by replacing it with a new caravan and brand new equipment that will be more efficient lowering greenhouse gas emissions. Improving turnover to $40 million from last year’s $38.1 million whilst also improving profits to $13 million. To introduce a commission scheme of selling a min of 250 kebabs a day to caravan operators which would result in bonuses and to promote those already trained personal