Direct Marketing Midterm Review
1.What is 50%+?
Media and a list are given that at least of this percentage weight in terms of their relative importance to copy layout, offer or timing.
2.What is Life Time Value?
Total profit (or loss) estimated to result from an ongoing business relationship with a customer over the life of relationship. Goods or services with high lifetime value may justify comparatively higher marketing expenditure and/or salesperson compensation.
3.What is Allowable Margin?
Short hand for the number that accounts for promotional expense+what profit remains.
4.What is a Vision Statement?
The type of statement in the strategic business plan, this one provides” the big picture” about what an organization hopes to achieve going forward
5.What is SWOT analysis?
Strength, Weakness, Opportunity, Threat.
6.What is a Key Fact?
When developing the message strategy for a productive or service this term is “the single most important reason why the advertising will be developed.”
7.What is a Strategic Plan?
A “Blueprint” for both short- and long-term activities, this comprehensive document defines all tactical elements and highlights the financial performance for direct marketing.
8.What is a “Flat” File?
A flat file is a collection of information stored and accessed sequentially in a database, often created to store information in a non-structured way.
9.What is a Data Warehouse?
This type of “facility” stores information about customers and their transactions into a central depository.
10.What is a Data Mart?
This Data Warehouse is an extracted subset. It houses aggregated data into a smaller, more nimble database for marketing.
11.What is a Compiled List?
Lists that can be rented for direct marketing fall into two categories. One is a Response List. The other is Compiled List.
12.What are product buyer lists, attendee lists, donor lists, credit card holder lists or subscriber lists?
Product buyer lists, attendee lists, donor lists, credit
Media and a list are given that at least of this percentage weight in terms of their relative importance to copy layout, offer or timing.
2.What is Life Time Value?
Total profit (or loss) estimated to result from an ongoing business relationship with a customer over the life of relationship. Goods or services with high lifetime value may justify comparatively higher marketing expenditure and/or salesperson compensation.
3.What is Allowable Margin?
Short hand for the number that accounts for promotional expense+what profit remains.
4.What is a Vision Statement?
The type of statement in the strategic business plan, this one provides” the big picture” about what an organization hopes to achieve going forward
5.What is SWOT analysis?
Strength, Weakness, Opportunity, Threat.
6.What is a Key Fact?
When developing the message strategy for a productive or service this term is “the single most important reason why the advertising will be developed.”
7.What is a Strategic Plan?
A “Blueprint” for both short- and long-term activities, this comprehensive document defines all tactical elements and highlights the financial performance for direct marketing.
8.What is a “Flat” File?
A flat file is a collection of information stored and accessed sequentially in a database, often created to store information in a non-structured way.
9.What is a Data Warehouse?
This type of “facility” stores information about customers and their transactions into a central depository.
10.What is a Data Mart?
This Data Warehouse is an extracted subset. It houses aggregated data into a smaller, more nimble database for marketing.
11.What is a Compiled List?
Lists that can be rented for direct marketing fall into two categories. One is a Response List. The other is Compiled List.
12.What are product buyer lists, attendee lists, donor lists, credit card holder lists or subscriber lists?
Product buyer lists, attendee lists, donor lists, credit