Direct Marketing Plan
EXECUTIVE SUMMARY
The SKYwalker Express was established in 2009 as a local company specializes in courier services serving small businesses in both West and East Malaysia. It is well-known for its speedy and reliable delivery, coupled with extremely affordable price. In a very short period of time, the company already acquired regular customers of 600 companies nationwide with a monthly revenue of RM950,000. In addition, SKYwalker Express also serves walk-in customers with their 9 outlets strategically located in high-tensed population areas nationwide. On an average, the company serves approximately 500 unique walk-in customers with strong sign of growth, especially in Klang Valley. Recently, SKYwalker had just installed an integrated computer system with CRM functionality to better improve their customer database management.
SKYwalker Express undertakes the task of offering a variety of services which includes Express Services (Door to door delivery within 24 hours in serviceable areas in Peninsular Malaysia and 24-48 hours in East Malaysia serviceable areas); Scheduled Pick-up Services (Regular shipments to be collected on a schedule basis without having to call SKYwalker); Bulk Services (Door to door delivery of bulk and heavy shipments within Malaysia at economical rates) and Freight Services (Air, sea and road freight; customers brokerage; loose and intact cargo handling).
In view of the company’s rapid business growth for the past 3 years, there is a need to continue the momentum of business expansion. Thus, this marketing plan will outline the situational analysis, marketing initiatives with emphasis on database and telemarketing plus a proposal of a direct mail campaign to acquire new customers for SKYwalker Express.
MISSION, VISION & VALUES
Mission
• We are a local team of empowered people that connects business, markets and people in a sustainable way which continues to support businesses through the 21st century by
The SKYwalker Express was established in 2009 as a local company specializes in courier services serving small businesses in both West and East Malaysia. It is well-known for its speedy and reliable delivery, coupled with extremely affordable price. In a very short period of time, the company already acquired regular customers of 600 companies nationwide with a monthly revenue of RM950,000. In addition, SKYwalker Express also serves walk-in customers with their 9 outlets strategically located in high-tensed population areas nationwide. On an average, the company serves approximately 500 unique walk-in customers with strong sign of growth, especially in Klang Valley. Recently, SKYwalker had just installed an integrated computer system with CRM functionality to better improve their customer database management.
SKYwalker Express undertakes the task of offering a variety of services which includes Express Services (Door to door delivery within 24 hours in serviceable areas in Peninsular Malaysia and 24-48 hours in East Malaysia serviceable areas); Scheduled Pick-up Services (Regular shipments to be collected on a schedule basis without having to call SKYwalker); Bulk Services (Door to door delivery of bulk and heavy shipments within Malaysia at economical rates) and Freight Services (Air, sea and road freight; customers brokerage; loose and intact cargo handling).
In view of the company’s rapid business growth for the past 3 years, there is a need to continue the momentum of business expansion. Thus, this marketing plan will outline the situational analysis, marketing initiatives with emphasis on database and telemarketing plus a proposal of a direct mail campaign to acquire new customers for SKYwalker Express.
MISSION, VISION & VALUES
Mission
• We are a local team of empowered people that connects business, markets and people in a sustainable way which continues to support businesses through the 21st century by