direct marketing plan

TABLE OF CONTENTS
I. Executive Summary
II. Current Marketing Situation Analysis
A. Industry Study
B. Current Product/ Brand Situation
C. Other Significant Information
III.SWOT Analysis
IV. Goals and Objectives
V. Marketing Mix Strategies and Programs

I. Executive Summary This Direct Marketing Plan paper features a sanitary engineering firm, AJM Lara and Associates. This paper shows the competitiveness of the firm and the different strategies that can be applied to them to become more successful. Also, this paper projects the strengths and weaknesses of the firm, as well as its opportunities and threats that can be helpful to develop strategies to improve its weaknesses.
AJM Lara and Associates is an engineering design and consultancy firm that specializes on Sanitary Engineering, Water Distribution, Drainage Systems, Solid Waste Management Systems, Sewage Management and Wastewater Treatment Facilities Engineering, Fire Protection System, Bioremediation Technology. AJM Lara and Associates has been involved in numerous multi-billion peso high-rise and commercial building, industrial and land development projects both local and abroad. The Company’s experiences in design are backed by years of actual field exposure thereby assuring the clients of efficient, functional, practical, coordinated and economical (VALUE ENGINEERED) design, as well as its personal service to the clients.

This paper shows the objectives and the goals of the firm and the different strategies especially the direct marketing that can be applied to them to become more successful. Also, this paper projects the strengths and weaknesses of the firm, as well as its opportunities and threats that can be helpful to develop strategies to improve its weaknesses. The goals of this paper is to highlight the direct marketing plans that can be used to promote the service that we are catering, to promote the good characteristics and the unique edge of the