Preview

Direct Marketing L'Oreal

Powerful Essays
Open Document
Open Document
2587 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Direct Marketing L'Oreal
16/11/2010

GROUPE ESC TOULOUSE

DIRECT MARKETING

« Lumino Contrast Shampoo »
Pauline Delubac Eléonore Perie Matthieu Caumel Jean-Luc Molero

Summary
I. The briefing .................................................................................................................... 2 1. Presentation of the activity ...................................................................................................... 2 2. Quantitative and qualitative objectives of the DM ............................................................... 3 . 1) Quantitative objectives ............................................................................................ 3 2) Qualitative objectives .............................................................................................. 3 3. Target of communication ......................................................................................................... 3 1) Address list ............................................................................................................. 3 II. The Structure of the mailing ........................................................................................... 5 III. The assessment ratios for the quality of the mailing ......................................................10 IV. The Budget forecast of the operation including ..............................................................11 1. Budget forecast ....................................................................................................................... 11 2. Cost for posting and routing .................................................................................................. 13 3. 4. Price o 5. 6. ................................................................................................................. 13
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Emma's Dog Grooming Business Plan Business Plan Sample
    • 3907 Words
    • 16 Pages

    Emma's Dog Grooming Business Plan Business Plan Sample

    1.0 Executive Summary .................................................................................................................................1 1.1 Objectives......................................................................................................................................1 1.2 Mission ..........................................................................................................................................1 1.3 Keys to Success ............................................................................................................................1 2.0 Company Summary .................................................................................................................................1 2.1 Company Ownership…

    • 3907 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Best Essays

    Lululemon Marketing
    • 3100 Words
    • 13 Pages

    Lululemon Marketing

    The company which our focus centers on is the prestigious Lululemon. What started out as an underground yoga and design studio blossomed today into a $225 million-dollar company that offers premium athletic clothing at high-end prices. It all started one day when the company founder, Chip Wilson, decided to try something new – yoga, a physical activity that emerged in 1997 which appealed to the independent woman. Wilson was a fanatic in every type of board; he took joy in surfing, snowboarding, and skateboarding. After his first session of yoga, Wilson found the experience so exhilarating and akin to the post feeling of boarding. Yoga today is the central focus surrounding Lululemon, the lifestyle which the customers pursue. Lululemon is dedicated to provide quality clothing that people can move, sweat, and be comfortable in. Although today, women from all segments of society can dress in Lululemon apparel due to the fact that people tend to dress much more casual and for comfort. Wilson never planned to expand outside from the Kitsilano location which housed the first Lululemon store. Today, Lululemon offers its products all over the globe with retailers in Australia, Hong Kong, Mexico, Philippines, Singapore, Taiwan, Canada, United States, and Japan.…

    • 3100 Words
    • 13 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    Marketing and Question
    • 1088 Words
    • 5 Pages

    Marketing and Question

    variables that occur in each stage. Provide an example of a product or service that…

    • 1088 Words
    • 5 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    The Impact of Demographic Changes on Higher Education
    • 4813 Words
    • 20 Pages

    The Impact of Demographic Changes on Higher Education

    Introduction ...............................................................................................1 Summary of Conference Discussions ......................................................3 Agenda .....................................................................................................10 Roster of Participants ..............................................................................12 Bibliography .............................................................................................13…

    • 4813 Words
    • 20 Pages
    Best Essays
    Read More
  • Powerful Essays

    Marketing for Bath and Body Works
    • 1771 Words
    • 8 Pages

    Marketing for Bath and Body Works

    Bath & Body Works is owned by the Limited Brand Company, who operates the retail stores…

    • 1771 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    The Role of Publec Health in Health Promotion and Disease Prevention
    • 10431 Words
    • 42 Pages

    The Role of Publec Health in Health Promotion and Disease Prevention

    1.8 Outline of the Study … … … … … … … … … … … … … … 6…

    • 10431 Words
    • 42 Pages
    Powerful Essays
    Read More
  • Good Essays

    Marketing and Advertising in Beauty Industry
    • 963 Words
    • 4 Pages

    Marketing and Advertising in Beauty Industry

    Boatright, J. R. (2009). Ethics and the conduct of business. Upper Saddle River: Prentice Hall.…

    • 963 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Audit Report
    • 3869 Words
    • 16 Pages

    Audit Report

    1 Executive Summary ................................................................................................................ 1 2 Background ............................................................................................................................. 1 3 Scope and Objectives............................................................................................................. 1 4 Audit Approach ....................................................................................................................... 1 5 Conclusion............................................................................................................................... 2 6 Acknowledgement .................................................................................................................. 2 7 High priority recommendations............................................................................................. 3 Appendix A – Detailed summary of audit findings ...................................................................... 7 Appendix B – Key risks addressed ............................................................................................. 15 Appendix C – Priority Ratings ..................................................................................................... 16…

    • 3869 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Estee Lauder: Integrated Marketing Communications plan
    • 4626 Words
    • 23 Pages

    Estee Lauder: Integrated Marketing Communications plan

    The purpose of this situation analysis is to identify internal and external factors that will have an impact on Estee Lauder's integrated marketing communications program (IMC). A situation analysis is necessary to determine the position Estee Lauder is currently occupying, in terms of finances, promotional strategies, product range and brand image. A thorough analysis will help identify any opportunities and potential threats that the company may come across and the effect that these opportunities and threats will have on their new IMC program. Strengths and Weaknesses will also be identified and taken into account as the new IMC program is developed.…

    • 4626 Words
    • 23 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Direct-To-Consumer Advertising
    • 2355 Words
    • 10 Pages

    Direct-To-Consumer Advertising

    There are only two countries in the world that can advertise prescription drugs; New Zealand and United States. In United States, according to “What you should know about direct-to-consumer advertising of prescription drugs,” the FDA first proposed the regulation of drug advertising in 1963. Moreover, in the 1970s, the Supreme Court recognized that the first amendment, freedom of speech, supports this idea. However, in 1983, the FDA requested an intentional suspension on DTC advertising due to not having enough policy regarding advertisements, but in 1985, the ban got lifted. Nonetheless, based upon advertisement by pharmaceutical companies, regulations were established to require pharmaceutical companies to advise their consumers…

    • 2355 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Best Essays

    Marketing Report of L'Oreal Paris Essay Example
    • 4310 Words
    • 18 Pages

    Marketing Report of L'Oreal Paris Essay Example

    This report refers to an evaluation and recommendations on the current market situation of L’Oreal Paris. A brief introduction of the background of L’Oreal Paris and the product category which L’Oreal Paris exists will be also explained in this report. It includes the general idea of cosmetic industry. Furthermore, this report also indicates the macro and micro environment and major competitors. The most significant factors in macro environment are economic, cultural and demographic forces. In this case, it will be also providing the reason and some evidence that explain how these factors are affecting L’Oreal Paris. Otherwise, for, micro environment, this report only discuss between customer and competitors. Next, there is a significant evaluation of the product analyse with reference to the type of products, the three level of products, the branding strategies, and what types of packing and labelling that L’Oreal Paris provided. In addition, a complete analysis of target segment and how current product influence buyer behaviour and meet difference needs and wants. Later on, L’Oreal Paris needs to consider and build the marketing mix to attract more consumers. It includes a brief evaluation of the price, place, promotion and products. Some recommendations associated with several aspects are also provided at the end of this report. The sources of information were collected from academic journals and text book as secondary data.…

    • 4310 Words
    • 18 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    Career
    • 23491 Words
    • 94 Pages

    Career

    TABLE OF CONTENTS 1.0 EXECUTIVE SUMMARY .....................................................................................................I 2.0 INTRODUCTION................................................................................................................... 1 2.1 BACKGROUND.................................................................................................................... 1 2.2 OBJECTIVES AND SCOPE................................................................................................... 1 2.3 METHODOLOGY ................................................................................................................ 2 3.0 OBSERVATIONS AND RECOMMENDATIONS ............................................................ 3 3.1 DEMOGRAPHIC ANALYSIS ............................................................................................... 3 3.1.1 Demographic Analysis Observations.................................................................. 3 3.1.2 Demographic Analysis Recommendations .......................................................... 3 3.2 HUMAN RESOURCE PLANNING ........................................................................................ 3 3.2.1 Human Resource Planning Observations .......................................................... 3 3.2.2 Human Resource Planning Recommendation ................................................... 4 3.3 COMPETENCY-BASED MANAGEMENT (CBM)................................................................ 4 3.3.1 Overview................................................................................................................. 4 3.3.2 CBM Observations…

    • 23491 Words
    • 94 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Promote Product
    • 1054 Words
    • 5 Pages

    Promote Product

    We are introducing monster energy drink. Monster Energy drink is a soft drink advertised as boosting energy. This drink usually does not emphasize energy derived from the calories. They contain, but rather through a choice of caffeine, vitamins, and herbal supplements the manufacturer has combined.…

    • 1054 Words
    • 5 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Promote Products
    • 295 Words
    • 2 Pages

    Promote Products

    1.1 Choose a product or service that could be promoted. Explain how and why you would promote that product or service. Identify at least three types of personnel you could use to help you plan and organise the promotion. What role would they play? How would their skills and experience help you?…

    • 295 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Research Proposal
    • 8029 Words
    • 33 Pages

    Research Proposal

    I declare that this proposal is my original work and has not been presented for a degree in any other University…

    • 8029 Words
    • 33 Pages
    Powerful Essays
    Read More

Related Topics