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Direct To Consumer Advertising Analysis

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Direct To Consumer Advertising Analysis
Direct to consumer advertising (DTCA) is an important and significant source of consumer health information. Advertising of different categories drugs such as prescription related drug advertising and non-prescription related drug advertising are under the heading of DTCA. Pharmaceutical companies use different kinds of media such as television, radio, internet, magazine, journal, billboard and printed version. The US Food and Drug Administration (FDA) started the regulation process upon the pharmaceutical advertising since 1962. US FDA modified and relieved specific and distinctive factors in the guidelines of pharmaceutical advertising in the year of 1997.
The total amount of top 20 global pharmaceutical companies was spent on pharmaceutical
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