Dirt Bikes Usa

Dirt Bikes USA
Running Case Study
Samantha Vinciguerra Geric Brodt Jeff Fedyk Phil Cyr

Table of Contents
Management Analysis of a Business……………………………………………………...3 Analyzing Financial Performance………………………………………………………...4 Performing a Competitive Analysis………………………………………………………6 Analyzing the Total Cost of Ownership (TCO) of Desktop Software Assets……………8 Redesigning the Customer Database……………………………………………………..8 Using Internet Tools to Increase Efficiency and Productivity…………………………..10

Table of Charts
Table 1: Dirt Bikes USA Sales History from 2001 to 2005................................................4 Table 2: Domestic vs. International Sales from 2001 to 2005……………………………5 Table 3: Statement of Income……………………………………………………………..5 Table 4: Software Suites…………………………………………………………………..8 Table 5: Customer Database……………………………………………………………....9 Table 6: Internet Tools Matrix……………………………………………………….......10

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Management Analysis of a Business

Dirt Bikes USA was founded in the early 90’s around the expanding dirt bike culture. The founders, Carl Schimdt and Steve McFadden, started to design dirt bike frames for off road purposes using engines from foreign companies. The goal of Dirt Bikes USA was to create dirt bikes that would rival the foreign brands competing in the US. Steve and Carl felt they had an advantage due to the close proximity of the dirt bike culture in the US. Dirt Bikes USA currently has 4 types of dirt bikes including: the Enduro 250, the Enduro 550, the Moto 300 and the Moto 450. Dirt Bikes USA appeals to mainly Enduro rides and serious trailer riders, however they are expanding into the motocross market. Dirt Bikes USA also has a service department to deal with service warranties and customer problems with parts. Dirt Bikes USA does not sell directly to customers but rather uses a network of 40 distributors, based mainly out of the Western and Midwestern area of the US. There are a small percent of sales out of Europe as well; however these