Disappearance Of The Shark

Anywhere a person looks, he or she will be confronted with hundreds of forms of advertisement. Some may be silly with a famous celebrity or super creative and eye-catching, but then there are those ones that are serious and really make people think. They exist on billboards, posters, fliers, and other print media which are visible almost everywhere. I came across an advertisement that considered a problem in which sharks face regarding humanity killing off their population. After a thorough analysis, the simplistic approach of the advertisement makes it highly effective in informing its viewers that humans have an impact on the ecosystem around them without ever explicitly saying it. Taking a first glimpse at the chosen advertisement, it is clear that there are two panels, one with a shark fin in the ocean, and one without the shark fin. It seems that nothing necessarily needs to be
First of all, the relationship that most people see when they see a shark fits into the feeling of being horrified. Then seeing the disappearance of the shark, most people would feel relieved, but instead the advertisement claims it is “more horrifying.” Not only are they making the viewer think of why a shark disappearing is horrifying because it is a bit unexpected, but also the way in which they chose to say that it was more horrifying than the previous panel, as compared to using a different word like “terrifying.” It should click with the viewer that the organization is trying to say a world without sharks is actually worse than a world with them. It really makes people think why it is a problem rather than just quickly viewing it and not wondering why it was set up the way it was. Leaving a lack of information about the reasons for the advertisement may force some people to do some research on the issues at hand and therefore works to the organization’s