INTRODUCTION
In this GCSE study I intend to analyse, two printed texts I have selected two advertisements printed on paper to compare and contrast.
Both advertisements have a common theme, yet they are presented very differently to attract the same target audience; both contain compelling visuals. I also selected ADVERT1. Social Work it's all about people. because I am interested in exploring the ways in which the media tackles and presents sensitive issues. It is the differences in the presentation of the two advertisements for essentially similar jobs that I find interesting.
UNDERSTANDING THEIR PURPOSE AND TARGET AUDIENCE
to compare any non-fiction texts, you must have an understanding of their purpose and audience. http://www.bbc.co.uk/schools/sosteacher/answers/answer39931.shtml I am going to analyse, assess and compare the effectiveness of the devices - images and language - used, and present what I think are the reasons for the use of these devices to make contact with their target audience. Both advertisements focus on attracting the middle-of-the-road social category A-C reader to apply for jobs to professions which require social awareness - ADVERT 1. Social Work it's all about people: This piece is an advertisement which encourages people, who could possibly have an interest in training in social work as a profession, to find out more about the careers available in social work. Although superficially simple language is used the message is subtly presented to appeal to the 'thinking' person with a conscience. The advertisement was printed in the Independent
Newspapers 'Independent Magazine'; part of the quality press, The
Independent is a broadsheet newspaper aimed at the top 10% of intelligence quota of the population and the magazine is used for quality articles and advertisements, usually in full colour. The advertisement is aimed to appeal to the Readers of the Independent, who are likely to be middle class, university educated, who are looking to do something socially responsible with their lives. They would be aware of, and would understand and appreciate the cleverness of the presentation style of the advertisement. The advertisement would have been placed as a result of research in to readership polls and target appropriate people for social work.
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