Discrimination
1. Introduction
1.1 Company Mission
“TO BRING INSPIRATION AND INNOVATION TO EVERY ATHLETE* IN THE WORLD”
*IF YOU HAVE A BODY, YOU ARE AN ATHLETE
1.2 Company Vision
“Through our commitment to innovation and design, we are continually challenging ourselves, and our customers, to reach that next level of achievement. We strive for innovation to serve the athlete, innovation to grow the company and innovation to inspire the world.”
1.3 Company Objectives
Nike Inc announced to achieve a targeted revenue of $27 billion as at the end of its financial year 2015. In addition, the company is expecting an increase in free cash flow from operations to more than $12 billion by 2015. Both objectives will result in an increase in revenue growth, earnings per share and returns on capital.
Out of the targeted revenue of $27 billion, Nike Inc. anticipate to achieve an approximate revenue of $23 billion through consumer focused strategy, which comprise of product category, geographic opportunities, direct to customers, while the remaining targeted revenue of $4 billion through other businesses (such as Converse Inc., NIKE Golf) and Long - Term financial objectives to support ongoing operations and subsequent investments.
1.3 Company Objectives
Diagram 1: Targeted Revenue
*Product category consists of running, action sports, athletic training, basketball, football and sportswear. 1.4 Market Overview
Nike is currently the world leading brand in the athletic footwear market holding a strong 40% of the industry’s market share among its competitor. Market research has shown that the athletic footwear market is expecting a growth of 1.8% from 2012 to 2016. The major key factors contributing to the increase is due to the demand for comfortable footwear and people taking up running. Designing lightweight running shoes that provide comfort has been Nike’s strength for catering to the growing competition and changing market. With an increasing number of
1.1 Company Mission
“TO BRING INSPIRATION AND INNOVATION TO EVERY ATHLETE* IN THE WORLD”
*IF YOU HAVE A BODY, YOU ARE AN ATHLETE
1.2 Company Vision
“Through our commitment to innovation and design, we are continually challenging ourselves, and our customers, to reach that next level of achievement. We strive for innovation to serve the athlete, innovation to grow the company and innovation to inspire the world.”
1.3 Company Objectives
Nike Inc announced to achieve a targeted revenue of $27 billion as at the end of its financial year 2015. In addition, the company is expecting an increase in free cash flow from operations to more than $12 billion by 2015. Both objectives will result in an increase in revenue growth, earnings per share and returns on capital.
Out of the targeted revenue of $27 billion, Nike Inc. anticipate to achieve an approximate revenue of $23 billion through consumer focused strategy, which comprise of product category, geographic opportunities, direct to customers, while the remaining targeted revenue of $4 billion through other businesses (such as Converse Inc., NIKE Golf) and Long - Term financial objectives to support ongoing operations and subsequent investments.
1.3 Company Objectives
Diagram 1: Targeted Revenue
*Product category consists of running, action sports, athletic training, basketball, football and sportswear. 1.4 Market Overview
Nike is currently the world leading brand in the athletic footwear market holding a strong 40% of the industry’s market share among its competitor. Market research has shown that the athletic footwear market is expecting a growth of 1.8% from 2012 to 2016. The major key factors contributing to the increase is due to the demand for comfortable footwear and people taking up running. Designing lightweight running shoes that provide comfort has been Nike’s strength for catering to the growing competition and changing market. With an increasing number of