Indeed the world has been seen "flattened" by the impact of globalization, that global leaders, global managers and businessmen see it as a scenario that may never go away. Whether we see it as a threat or an opportunity depends on how we are prepared to manage the circumstances that have been risen out of globalization. The competition between the nations is fierce too. Everybody now wants to be a biotechnology hub, a supply chain hub or a shared service hub. Malaysian companies face a two types globalization challenge. They need to defend their home turf against large corporations from developed markets, and beat them to neighbouring market offering significant growth and cost advantage. The challenge is formidable but the price of failure is global marginalization.
In a fast-changing globalised environment, the only way is growing competitive. For Malaysian firms to compete internationally, their leaders at every level must be aligned to set bolds goals, sponsor initiatives, create resources and overcome barriers. Firms must also develop organizational structures that promote collaboration across regions, business and functions, optimize global/local
References: Helen Deresky. (2006). International Management: Managing Across Borders and Cultures John M.Ivancevich & Michael T. Matteson (2002). Organizational Behavior and Management Anita Gabriel, Cheryl Ambrose, "Star of Bukit Bintang", The Edge, (August 6, 2001) "Top Talents demand better work-life balance", The Edge Malaysia (July 2007) "Going Global", Net Value (2006) "Empire builder: Tan Sri Francis Yeoh", The Star Online (February 10, 2007) "Base your brand essence on the truth", New Straits Times (June 17, 2006) "Boardroom: Pursuing Perfection in Partnership with Lexus", The Edge Malaysia (May 2006) Wikipedia.com, source on Blue Ocean Strategy